2004 Jaguar S-type on 2040-cars

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V12-powered Jaguar E-Type Series 3 the restomod treatment from UK firm

As Jaguar tries to figure out its future, a growing number of aftermarket companies are reinventing its past. British restoration shop E-Type UK is the latest company to announce a restomod program for the popular sports car released in 1961. It's working with later Series 3 models, which is a little unusual, and it leaves no part untouched. E-Type UK starts every Unleashed project with a donor car; it doesn't build an E-Type from scratch. After strengthening the basic platform, it bores out the V12's cylinders to increase its displacement to 6.1 liters, 800 cubic centimeters more than stock. Additional modifications, like an electronic fuel-injection system and a free-flowing exhaust system, boost the engine's output to 400 horsepower, and a five-speed manual transmission sends the cavalry to the rear wheels. Four-piston front brake calipers ensure the Unleashed stops as well as it goes. With the engine finished and tuned, E-Type UK turns its attention to the chassis. It fits the E-Type with technology the original model could only dream of, like fully adjustable shock absorbers. Wire wheels are standard equipment, they fit the car's sleek profile well, but their diameter increases slightly to 16 inches to clear the bigger brakes. Designers restyled the bumpers, the grille, and the exterior emblems, though the changes are relatively subtle, and they added LED headlights to give the E-Type the visibility of a modern car. Inside, the only limit is the thickness of the buyer's wallet. Anything is possible; the options include different types of leather upholstery and various trim options. Heated seats, LED lighting, a push-button ignition, Bluetooth connectivity, and a surround-sound system are among the equipment added by E-Type UK to encourage future owners to drive their Unleashed often. All told, each build requires at least 4,000 hours of labor, which partially explains why pricing starts at GBP325,000 (around $447,600 at the current conversion rate) before the cost of a donor car enters the equation. For context, that money could buy you two examples of the Lamborghini Huracan Evo and a garage to keep them in, a small plane, or 447 examples of your favorite $1,000 econobox. And yet, we doubt E-Type UK will have a difficult time finding clients. Restomods are a big trend in the industry, some are even Volvo-based, and they're never cheap. Related video: This content is hosted by a third party. To view it, please update your privacy preferences.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Our 2018 Jaguar F-Pace has an infuriating shifter

Let me preface this by saying that I quite enjoy our long-term 2018 Jaguar F-Pace. Its quick, handsome and pretty good on a road trip. It handles well for a crossover, too. My biggest gripe with the F-Pace is the interior, and my biggest gripe with the interior is the damned rotary shifter. I've never fought a vehicle so much just to get it to shift into reverse and neutral. I have a tendency to rant, but usually offline, in the company of friends and under the influence of a few drinks. I've spent a lot of time behind the wheel of the F-Pace, and an incident this week in an automatic car wash this week prompted this post. Simply put, it took probably 10 seconds for me to get it to shift into neutral and another 10 seconds to get it back into drive. This is annoying in any situation, but when you're holding up a line of cars trying to wash off a thick layer of salt and ice, it's infuriating. The rotary shifter simply wouldn't rotate into either drive or reverse. This might be user error and it might be exclusive to our particular F-Pace, but I don't recall have the same issue in our XE (I admittedly drove it less) and I definitely have never had such problems with other shifters. Not even the BMW-style fixed rocker type or weird handle ones in the Toyota Prius. I even consulted the owner's manual to make sure I'm doing it properly. The only thing I can think of is that I'm not putting enough pressure on the brake pedal while turning the dial. Yet, even those editors who haven't experienced this problem admit that the design has lost its way. Jaguar introduced the rotary shifter in the original XF back in 2009. At the time, its housing was compact and offset, serving the functional purpose of freeing up space for center console storage (as you can see in the photo above). The same concept was later applied to the Jaguar XJ and copied in the Ram 1500. Now, compare that design to the shifter in the F-Pace (as well as the XE and current XF). It's right in the center with a bezel that takes up as much room as the shift boot on a manual transmission. There's no added storage benefit and the surrounding piano black trim collects dust and fingerprints like a forensics squad. In other words, instead of a space efficiency solution, it's a space-robbing novelty that drives me nuts at the car wash. Related Video: Image Credit: Jeremy Korzeniewski, Jaguar Design/Style Jaguar Long-Term Garage Crossover SUV Luxury Performance jaguar f-pace jaguar f-pace s