1967 Jaguar 3.8s on 2040-cars

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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Comedians In Cars Getting Coffee season 2 opens with Sarah Silverman and Jag E-Type

Season Two of Jerry Seinfeld's Comedians in Cars Getting Coffee kicked this week in style. How much more style is there to be had than in a 1969 Jaguar XKE, after all? This time around, Seinfeld and Sarah Silverman spend some time driving around in the "slinky, sexy" Jag, talking comedy and then grabbing breakfast.
In addition to the kickoff of the show's second season, this episode also represents the start of a 24-episode sponsorship with Acura. The original deal promised short ads at the beginning and end of each episode, but this time around, Seinfeld "stumbles upon" a 2014 Acura RLX, which is obviously - and admittedly - the work of product integration. Scroll down to watch Seinfeld and Silverman exchange banter with the Jag's beauty as a happy backdrop.

2021 Jaguar F-Type is getting a major facelift

Having entered its seventh model year with only minor changes, it's no surprise that Jaguar is working on a more significant update of its F-Type sports car. Based on the spy photos of what is likely to be the 2021 Jaguar F-Type, it's getting a serious nose job. But interestingly, it also still appears to be closely related to the current model. Up front, the major change is in the headlight design. Instead of the vertical, swept-back units of the current car, the new one has low, horizontal lights. The lights are actually much more similar to Jaguar's more practical offerings such as the XE, XJ and F-Pace. The lights also have sharper angles that blend into cut lines and creases in the front end. The main grille doesn't look particularly different, but it will clearly be flanked by redesigned outboard grilles based on how well they're covered. The whole midsection seems to be carried over from the current model. This seems to kill the rumor that there would be a 2+2 F-Type. The tail end is pretty much the same, too, but the taillights lose the little round extensions inspired by the Jaguar E-Type. The wide-set tailpipes and big diffuser are like the V8-powered R model, so we expect that's what we're looking at. Since this F-Type looks to be mostly a styling overhaul, we expect most of the current powertrain lineup will transfer, too. That means a turbocharged four-cylinder for the entry-level models and a V8 for the top-rung cars. In the middle, though, the supercharged V6 may disappear in favor of Jaguar-Land Rover's new turbocharged inline-6. This seems plausible since Jaguar has already phased out the V6 on the XE, and the inline-6 is derived from the four-cylinder already in use, so it should fit relatively easily. Power should be right on par with the current car's 380-horsepower V6. In new Land Rovers, it makes between 355 and 396 horsepower depending on which version you get. We also assume all engines will still be coupled to an eight-speed automatic with no manual options in sight.