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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

This Jaguar D-Type is what you should spend your multimillion-dollar holiday bonus on

The end of the year is fast approaching, your holiday shopping is done, and the mutual fund you help manage is paying out some serious bonuses. What do you do with all that sweet cash? Well, if it's over seven figures, we suggest hanging on to it until January when it could help you buy this amazing 1954 Jaguar D-Type race car. The D-Type, for those of you unfamiliar, is Jaguar's famous race car that gave birth to the road-going XKSS, one of which was owned by Steve McQueen. The D-Type was known for its successes on the track, and frequent appearances at Le Mans, with a victory at the endurance race in 1956. This particular car also raced there in 1954 with the Jaguar factory team, and behind the wheel was Sir Stirling Moss. According to RM Sotheby's, it led the race for a major chunk, but eventually retired due to brake issues. The car was campaigned at other events through the year, and it also saw time at the hands of a privateer team that bought the car in 1955. Many decades later, the car is being offered for public sale for the first time in its life at the RM Sotheby's auction in Arizona, Jan. 18-19. According to the auction company, the car features the original body, chassis, drivetrain and suspension. Between the history and the originality, the company is expecting the car to bring between $12 million and $15 million, hence the reason this is probably just for those with seriously massive holiday bonuses. But if you have the means, you could do way worse than spending it on this Jaguar. Related Video: Featured Gallery 1954 Jaguar D-Type View 33 Photos Image Credit: Patrick Ernzen Courtesy of RM Sotheby's Jaguar Auctions Convertible Racing Vehicles Classics jaguar d-type jaguar xkss

Jaguar ousts Lexus from atop J.D. Power 2013 Sales Satisfaction Index

Jaguar has taken the top spot among luxury brands in the 2013 Sales Satisfaction Index, an annual survey conducted by J.D. Power that measures customer satisfaction with the experience of purchasing a new vehicle. The English brand, not even among the top three luxury automakers on the list last year, vaulted ahead of Lexus, which placed third this year after leading the list in 2011 and 2012. Porsche, meanwhile, moved into second place.
The rankings are based on a point score out of 1,000, with Jaguar earning 740 points, Porsche right behind with 739 and Lexus with 737. Volvo, meanwhile, made the biggest improvement among luxury brands with a 30-point jump to 708, bring it up from 11th place to 9th this year.
J.D. Power has a separate ranking for mass-market brands, and this year Mini again tops the list with a score of 718, far outpacing second-place Buick with a score of 694 and making it the fourth time Mini has lead this list. After Buick, the next two ranked brands are both American and both from General Motors, with Chevrolet and GMC sharing third place with a score of 686.