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Jaguar takes evolutionary approach for 2016 XF [w/videos]

One week ahead of its debut at the 2015 New York Auto Show, Jaguar has let loose a slew of images and details on the second-generation 2016 XF Sedan. The release comes alongside a high-profile stunt over London's Canary Wharf. A total of 75 percent of the XF's body is made from aluminum, which trims the big cat's curb weight by 132 pounds on the rear-drive model and 265 pounds on the all-wheel-drive variant. Aside from aiding acceleration, braking and fuel economy, the advanced structure promises an increase in torsional stiffness as well as a 50-50 weight distribution. Beyond that, the new car's dimensions differ only slightly compared to last year's XF. The wheelbase has been stretched by two inches, although the new model is 0.3-inches shorter and 0.1 inches lower. Double wishbones are used in front while an integral-link suspension sits in back with standard traditional dampers and optional adaptive dampers. Jaguar is also promising the Configurable Dynamics system that was pioneered on the F-Type. No surprise here, but an electric power-assisted tiller will be in use, although Jag says it benefits from lessons learned with the XE. Jaguar is mum on its full powertrain lineup, although it does mention that both 340-horsepower and 380-hp versions of Jaguar Land Rover's familiar 3.0-liter, supercharged V6 will be offered, paired with standard eight-speed automatic transmissions (likely the highly regarded ZF autobox). Jaguar's designers, led by design director Ian Callum, didn't rock the boat too much for the new sedan. Clearly inspired by the upcoming XE, the new XF gets a wider, but thinner grille. The headlights are slimmer, but retain a similar shape compared to last year's car, and as is the trend, they're now lined with LED accenting. The S trim, shown above, gets wide, menacing grilles in the front bumper as well as a total lack of chrome trim. The XE influence is most evident on the XF's tail, where the Aston Martin-aping taillights of the first-gen have been ditched, with broader, angled units, complete with an F-Type-inspired LED pattern. As with the current car, a thin chrome strip ties the lights together, while the lower bumper on this sportier model features a gloss black surround for the dual exhausts. Not surprisingly, the XF's profile is pretty classic, with a very long hood and a short deck that terminates in a handsome duckbill spoiler.

Jaguar axes supercar plans, focuses on luxury EVs

Jaguar is abandoning plans to replace the XK coupe and convertible and won't build a production variant of the C-X75 supercar, according to Automobile Magazine. Previous reports indicated that Jaguar could revive the XK line as a grand tourer, but the automaker has turned toward building two electric vehicles (EV). One would be a replacement for the XJ sedan and the other a premium SUV. The large luxury EV, codenamed X590, is reported to be a four-door coupe with a rear hatch that signifies a drastic shift in strategy by Jaguar. The vehicle is said to be a compromise between Jaguar Land Rover CEO Ralf Speth and Jaguar design chief Ian Callum. According to the report, the X590 will utilize a new electronic architecture that can be adapted to accommodate the software for autonomous driving capability that was developed under former BMW engineer Wolfgang Ziebart. Jaguar looks to take on the Tesla Model S and the slew of electric vehicles from Germany with the X590. While Jaguar hopes the EV will allow the automaker to expand to a new segment, it will continue to sell the current XJ alongside the X590. Meanwhile, an unnamed source claims Jaguar will put an electric SUV on the road shortly after the X590 in 2019. Originally planned as a Range Rover, the ute is reported to have a modern look with a focus on aerodynamics. The SUV will be offered as a rear-wheel-drive model with one motor or an all-wheel-drive version with two motors. Both variants will have a choice of three battery packs based on range, performance, and charge time. Jaguar expects to put 20,000 to 30,000 units of the X590 on the road every year, while the SUV, which should be more affordable, will have a production rate between 30,000 and 50,000 units. With the electric and SUV segment continuing to grow, Jaguar is looking to capitalize with two new vehicles that could set the tone for its future. Related Video:

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.