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Jaguar's Callum: 'Huge' opportunities with electric vehicles

Eventually, some brave innovator, with an imagination light years ahead of the rest of us mere mortals, will envision an automotive future that the rest of us can't conceive. This person will step up and tell us how electric vehicles have the potential to change our lives for the better. They'll have the guts to tell us that if we could only open our eyes, we'd see that there's a way to get from one place to another that doesn't pollute the air we breathe. They'll explain that it won't just be globally responsible, it'll be magnificent. Yes, the electric car needs a champion, a figurehead, someone so inspirational that comic book superheroes are modeled after him. Finally, that champion has revealed himself. Saying out loud what the enlightened few of us know but dare not utter for fear of ridicule, our hero has spoken. "Electrification will kickstart the biggest change in automotive design in history," Ian Callum, design director at Jaguar told Autocar. That Jaguar sees the potential for electric vehicles is welcome progress. Sarcasm aside, that Jaguar sees the potential for electric vehicles is welcome progress. Even more appealing is that Callum approaches the potential of EVs from a design angle, where the slate is essentially blank, he feels, and so much is possible. "The opportunities an electric powertrain offers are huge," Callum says, "especially in terms of the space for occupants. By removing so much of the mechanical hardware and placing the batteries in the floor plan you open up all sorts of possibilities with packaging." To peer into Callum's mind when it comes to EV design would be extraordinary to behold. In many ways, his vision truly is something most of us cannot grasp completely, having spent a long career designing some of the most desirable cars of our time for some of the most prestigious automotive brands on the planet. So when he talks about the freedom EVs present from a design standpoint, it's not difficult to get excited. A Jaguar EV isn't as far-fetched as it might seem at first. Plus, a Jaguar EV isn't as far-fetched as it might seem at first, as Callum explains. "I'm clear in my mind that an electric Jaguar would be suitable for the brand," he says. "You have to move with the times and design for the opportunities. Look at the C-X75 concept – that was a car that was designed for an alternative powertrain, and nobody had any complaints about how that looked.

Jaguar C-X17 resurfaces in China with gold finish, five-seat cabin [w/video]

Some concept cars make the rounds of the auto shows and are then retired. But a number of automakers are showing that a fresh coat of paint can go a long way towards rejuvenating a show car and giving it a new lease on life - at least as far as the auto show circuit is concerned. Lexus did that recently with the LF-LC concept, initially unveiling it in red at the 2012 Detroit Auto Show, then repainting it a dark shade of blue for the subsequent shows in Australia and LA. Mini did the same with the Rocketman concept. And now Jaguar has done it again with its C-X17.
Initially unveiled in electric blue at the Frankfurt Motor Show, Jaguar then rolled the crossover out again in liquid silver for the Dubai Motor Show earlier this month. Now the concept is back again at the Guangzhou Motor Show in China with a fresh coat of rose gold.
Looking decidedly more luxurious than the previous iterations, this gilded C-X17 concept also bears another change: while the previous versions featured a four-seat cabin, this one has been redone with a more conventional five-seat configuration that more buyers would likely go for. It's also got a new interactive infotainment system and another system that warns passengers of pedestrians or cyclists approaching from the rear before they open the door. Check it out in the high-res image gallery above and the video clip below for a closer look.

Watch 2 clay modelers build Jaguar E-Types out of plasticine

Ah, quarantine time. When put to good use, it can be a time of ingenuity and creativity — precious time given back to us, in a sense. So here are two chaps, Joe and Lucas, who work at JaguarÂ’s Design Studio, stuck at home, ready to make a couple classic E-Type models out of some plasticine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ItÂ’s not exactly an instructional video, since itÂ’s mostly sped-up time lapse footage with no instructional explainers. But itÂ’s meant to show us that anyone can do it. The tools they use to shape the plasticine are common household items: a rolling pin or similar cylindrical items — they use a can of hair spray — to roll out the material, a plastic spoon, potato peeler, a knife, cardboard, tinfoil and a glass of water to apply to the plasticine and make a smooth finish. As for plasticine itself, itÂ’s a modeling clay thatÂ’s similar to Play-doh except that it is oil-based, where the latter is made of flour and water. (If youÂ’re interested, hereÂ’s a video that shows you how to convert Play-doh into plasticine.) So weÂ’re shown how the designers shape the signature fender bulges, greenhouse, head- and taillights and wheels. But it frankly all goes by in a blur, and we suspect that most of us amateurs would be left with something that looks more like an undefined blog. Still, itÂ’s fun to watch. Built between 1961 and 1975, the E-Type two-seat roadster is considered one of the major icons of automotive design and part of the AUTObodies collection at the Museum of Modern Art in New York. Design/Style Jaguar Coupe Classics