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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Prince Harry drove Meghan Markle to their Royal Wedding reception in this electric Jaguar

Well over a billion people all over the world tuned in to watch the Royal Wedding of Prince Harry and Meghan Markle this morning, but now that it's all said and done, it's time to direct our attention to the car that the newly crowned Duke and Duchess of Sussex drove to their reception. The Jaguar E-Type Zero first debuted in September of 2017, but it's getting a whole heck of a lot more press today than it did then. Welcome to the Royal Family, Jag. Jaguar left as much of the original 1968 Series 1.5 E-Type in tact as possible while replacing the original inline-six engine with an electric motor and battery pack. Enough power is sent to the rear wheels to push this feline from 0-62 in just 5.5 seconds. That means it's quicker now than it was when new and chugging on gasoline. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The E-Type Zero's range of 170 miles is way more than enough to whisk the happy couple away from Windsor Castle to Frogmore House on the Windsor Estate, where Harry's father, the Prince of Wales, is hosting their wedding reception. But if it were to run out of juice, its 40kWh battery can be recharged in under 7 hours. Want one of your own? The Daily Mail says it'll cost GBP350,000 (that's over $470,000 here in the States). Just don't expect a customized license plate to match the date of your wedding. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar Land Rover opens new $1.6 billion factory in Slovakia

BRATISLAVA, Slovakia — Jaguar Land Rover is opening a new, $1.6 billion plant in Slovakia, the luxury car maker's first in continental Europe. The U.K.-based company, owned by India's Tata Motors, built the plant near Nitra, about 65 miles east of Bratislava, to initially produce 150,000 cars a year. The Slovak government is giving the carmaker investment subsidies of up to 130 million euros ($148 million). Slovakia is a regional car-making powerhouse. Germany's Volkswagen AG, France's PSA Peugeot Citroen and South Korea's Kia Motors all have a major plant in this Central European country of 5.4 million people. The company said it will shift all production of its Discovery model from Birmingham, England, to Slovakia amid falling diesel sales, vehicle taxes and uncertainty about Britain's Brexit departure from the European Union.Related Video: