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Comedians In Cars Getting Coffee season 2 opens with Sarah Silverman and Jag E-Type

Season Two of Jerry Seinfeld's Comedians in Cars Getting Coffee kicked this week in style. How much more style is there to be had than in a 1969 Jaguar XKE, after all? This time around, Seinfeld and Sarah Silverman spend some time driving around in the "slinky, sexy" Jag, talking comedy and then grabbing breakfast.
In addition to the kickoff of the show's second season, this episode also represents the start of a 24-episode sponsorship with Acura. The original deal promised short ads at the beginning and end of each episode, but this time around, Seinfeld "stumbles upon" a 2014 Acura RLX, which is obviously - and admittedly - the work of product integration. Scroll down to watch Seinfeld and Silverman exchange banter with the Jag's beauty as a happy backdrop.

Jaguar launches new classic racing series

One-make racing series have become all the rage for customers who want to actually race their exotic sports cars (or competition-spec versions of them, anyway). Ferrari, Maserati, Lamborghini and Aston Martin all offer such programs, and Porsche supports several. Now Jaguar is getting in on the action as well, but instead of turning one of its production models - we're looking at you, F-Type - into a spec racer, it's launching an historic racing series instead.
The 2015 Jaguar Heritage Challenge will be open to cars made by the Leaping Cat marque before 1966, including the C-Type, D-Type, E-Type and Mk I and MkII sedans. The series, which builds on the success of the previous Jaguar E-Type Challenge, will be administered by the Historic Sports Car Club (HSCC) based at Silverstone and will include four races in the UK and one in Europe, with the exact schedule still to be determined.
The program was announced at the launch of the Jaguar Heritage Driving Experience, where Jaguar Land Rover Special Operations director John Edwards was also named chairman of the Jaguar Daimler Heritage Trust, replacing former Jaguar managing director Mike O'Driscoll who chaired the organization for the past five years.

2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.