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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Here's what a front-row seat looked like in 2014 Mille Miglia

From 1927 to 1957, the Mille Miglia was one of the great, romantic European road races of the golden era of motorsports. The cars were fast, beautiful and loud but also extremely dangerous and regularly claimed drivers' lives. After two fatal accidents in '57, the event finally had to reform and came back in 1977 as a historic rally held over the course of several days. That didn't make things boring, though, and Xcar found that out firsthand with a front-row seat to this year's race in a 2015 Jaguar F-Type R Coupe.
Xcar was actually following the Jaguar team this year that included Ian Callum and Jay Leno in an XK120, which we previously got a glimpse of when it was covered on Jay Leno's Garage. Where Leno focuses on a more personal story of competing, this one takes a more macro view. You really get an idea of how crazy the Mille Miglia still is, and while the F-Type is way too new to actually compete in the rally, it can still wear an event sticker and drive with the vintage racers.
One amazing fact about today's Mille Miglia is that if you're competing in the event, there are basically no rules. The roads are technically still open to traffic, but the police shut down intersections and provide a rolling roadblock. Xcar's F-Type alternated between following on the course with the classics and snipping off chunks of the route to watch the participants arrive at each stop. Check out the video to experience fantastic historic rally.

Jaguar launches new classic racing series

One-make racing series have become all the rage for customers who want to actually race their exotic sports cars (or competition-spec versions of them, anyway). Ferrari, Maserati, Lamborghini and Aston Martin all offer such programs, and Porsche supports several. Now Jaguar is getting in on the action as well, but instead of turning one of its production models - we're looking at you, F-Type - into a spec racer, it's launching an historic racing series instead.
The 2015 Jaguar Heritage Challenge will be open to cars made by the Leaping Cat marque before 1966, including the C-Type, D-Type, E-Type and Mk I and MkII sedans. The series, which builds on the success of the previous Jaguar E-Type Challenge, will be administered by the Historic Sports Car Club (HSCC) based at Silverstone and will include four races in the UK and one in Europe, with the exact schedule still to be determined.
The program was announced at the launch of the Jaguar Heritage Driving Experience, where Jaguar Land Rover Special Operations director John Edwards was also named chairman of the Jaguar Daimler Heritage Trust, replacing former Jaguar managing director Mike O'Driscoll who chaired the organization for the past five years.