Jaguar 1962 3.8 Liter, Mark Ii on 2040-cars

Auto blog

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar Land Rover recalls Takata airbag-equipped cars

In the latest chapter of what feels like the never-ending recall, Jaguar Land Rover announced that it's calling back 2009-2011 Jaguar XFs and 2007-2011 Land Rover Range Rovers for defective Takata airbags on the front passenger side. These Takata airbags have propellant that may have degraded and, if activated, could release metal shrapnel. The company is breaking up the recall into four phases, since currently there are not enough parts to do a full recall. Since the airbags can be more seriously affected by high heat and humidity, the first phase will cover vehicles that were sold and/or registered in regions with high temperatures and humidity. The regions included are as follows: Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico, American Samoa, Guam, the Northern Mariana Islands, and the US Virgin Islands. Other phases will begin as parts become available, and priority will be given to regions at greater risk of having defective equipment. Jaguar Land Rover encourages owners of affected vehicles to go to www.SaferCar.gov to check if their vehicle is included in the current recall. The first phase includes 54,000 of 108,000 affected vehicles. The company is also notifying owners of the issue, who will eventually get a second notification when parts are available so they can schedule a time to have the airbags replaced. Related Video:

Jaguar offering I-Pace Nurburgring hot laps for $164

Jaguar is adding the I-Pace electric crossover as an option for its Nurburgring "taxi rides." After launching the I-Pace eTrophy one-make racing series, Jaguar wants to spread the sporting love and offer prospective customers the chance to experience The Green Hell in a battery-powered environment. In 2018, Jaguar introduced the XE SV Project 8 race taxi service. As the car Jaguar used to break the four-door sedan lap record (twice), it offers an extreme experience with all sorts of grunt and aural engagement. With the I-Pace, Jaguar offers an alternative, less intense, but still fun choice. The I-Pace, with its 90 kWh lithium-ion battery, makes 395 horsepower and 513 lb-ft of torque. Jaguar claims it can do zero to 60 mph in 4.5 seconds. The electric crossover will do a 12.9-mile (20.8 kilometers) lap with 73 corners. The customer will ride with a "professional, experienced racer," though Jaguar does not specify names. Passengers must be at least 18 years old, must weigh less than 265 pounds, and cannot be taller than 6 1/2 feet.  While a single lap in the Project 8 costs $278, including taxes, a single lap in the I-Pace is significantly less at $164. It's worth noting, however, a ride in the I-Pace might include two other passengers (three max), while the ride in the Project 8 only allows for one passenger. Booking is open now.