Classic 1969 Jaguar E-type Coupe 4.2l 6 Cylinder Series 2 Matching Numbers on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Land Rover develops 'transparent' A-pillar and ghost car [w/video]

Jaguar and Land Rover are known for making highly covetable luxury, performance and off-road vehicles, but the British automakers are on a bit of a technology bent lately. Keen to show that it can not only keep up but lead the way when it comes to safety and convenience features, JLR has come out with two more systems to show the way forward. JLR's new 360 Virtual Urban Windscreen system, showcased on an XJ sedan, adopts two novel approaches to getting around town. First up is the Transparent Pillar system, which uses a combination of cameras and display screens embedded in the A, B and C-pillars to make them virtually disappear. Instead of acting as blind spots limiting the driver's visibility, the system uses the roof pillars to display what's going on around the car. If there's an obstacle hidden by the A-pillars, the system shows you the potential hazard as if the pillars weren't there, and brings the obstacle to the driver's attention. If the driver turns his or her head to see a vehicle passing alongside, it projects the vehicle on the inside of the B- or C-pillar. The second technology integrated in the next-generation head-up display is the Follow-Me Ghost Car Navigation system, which takes a page out of the video-game playbook by projecting a "ghost car" on the windscreen that the driver can then "follow" instead of listening to turn-by-turn directions or looking at a map in the dashboard display. The system is similar to what Jaguar recently showcased on an F-Type for track use, but applied for more practical use on city streets and highways. The release of these systems also follows the integrated smart navigation and infotainment system displayed on the Range Rover Sport and the Transparent Bonnet showcased on the Discovery Vision concept. Though these new technologies might not be quite ready for production applications, their impressive sum total goes to show that Jaguar Land Rover is ahead of the curve when it comes to reducing driver distraction and increasing the driver's visibility. Scope out the latest systems in the press release and video below for a closer look of what the future holds for British-style luxury motoring. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Jaguar I-Pace Review: The EV age is approaching

It feels like we're anxiously inching up the initial mountain of a roller coaster track – click, click, click. On the other side is a massive plunge into a widespread electric future where EV's aren't just acceptable alternatives to gas-powered cars, they're superior. There's indeed a veritable train of luxury EVs coming soon, clicking up that track, but the 2019 Jaguar I-Pace is the first from a big-name luxury brand to crest it, providing that first tinge of anticipation for the ride to come. It's wildly fun, surprisingly practical and a more polished product than the perpetually rough-around-the-edges Teslas. It also reimagines what Jaguar can be while also staying true to key elements of its past and present. Driving the silky, effortlessly torquey old Jaguar XF Supercharged was intoxicating, and so is the I-Pace, albeit it in a different and indeed superior all-electric way. Its torque flattens you into the enveloping sport seats slathered in red leather, yet it's responsive without feeling overly caffeinated or neck-snapping. Like other Jaguars, it also provides a little audible pomp to the driving experience. It's no barking F-Type R, but its Active Sound Design system pipes into the cabin a deep, purr-like noise when in Dynamic mode that, if not exactly akin to an actual exhaust system, is much closer to it than the usual high-pitched electric motor whine (you can hear it in the accompanying video). Jaguar recognizes that we expect noise and g-forces to go together. And that goes for g-forces in a straight line as well as around corners. The I-Pace resolutely sticks to even marginal pavement like – well, I've already used the roller coaster metaphor above, so what the hell? – it's on rails. It has the perfect recipe for astonishing grip: all-wheel drive; sticky summer tires on 20-inch wheels pushed to the corners; a heavy battery mounted low and in the middle of the chassis; a 50:50 front-to-rear weight balance; and an available adaptive air suspension that constantly adapts to the road. Oh, and it was engineered by Jaguar, a company widely renowned for its superior-handling cars and SUVs. Steering feel could perhaps be increased a smidge, but through the wheel and the seat of your pants, you do experience what the I-Pace is doing. That adaptive suspension also sops up bumps shockingly well (another Jaguar trait) despite those pretty 20-inch wheels adding some impact harshness (ditto).