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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Junkyard Gem: 2001 Jaguar XJ8

After Ford bought Jaguar in 1989, the bosses in Dearborn finally got their hands on a storied luxury brand that would be taken more seriously than Lincoln outside of North America. A fresh infusion of dollars worked wonders to improve the quality of Jaguar's engineering and assembly, and development of a modern DOHC V8 engine immediately took a high priority. That engine made its debut in the 1997 Jaguar XK8, then went into the engine compartment of the very first production Jaguar sedan to get factory V8 power: the XJ8. Today's Junkyard Gem is one of that first generation of XJ8, found crashed in a Colorado self-service boneyard. The 1998-2003 XJ8 lived on the final iteration of the mid-1980s-vintage XJ40 platform, the X308. While this means that the X308 had chassis ancestry stretching back to the British Leyland era, Ford's money ensured that it would be built better than its predecessors had been during the cash-strapped bad old days. Exterior styling wasn't much changed from that of the XJ300. Inside, the old XJ40 dash finally went away for good, replaced by a design more appropriate for the new century. Jaguar couldn't compete with BMW and Mercedes-Benz on leading-edge chassis engineering, but its heritage was hard to top. The engine is a 4.0-liter DOHC V8 with variable valve timing, rated at 290 horsepower and 290 pound-feet. Ford should get credit for funding Jaguar's own engine instead of simply stuffing some member of its Modular V8 family in here. If you wanted a manual transmission in your XJ8, the answer was a firm no. In fact, Ford ended up using the 3.9-liter version of this engine in the Ford Thunderbird and Lincoln LS. The MSRP for the base 2001 XJ8 was $56,355, or about $98,725 in 2024 dollars. The 2001 BMW 740i listed at $62,900 ($110,190 after inflation) and the 2001 Mercedes-Benz S 430 cost $70,800 ($124,030 now). Perhaps the $51,745 BMW 540i and the $56,050 Mercedes-Benz E 430 ($90,649 and $98,190 in today's money, respectively) were more realistic sales rivals for the XJ8, though. This car's interior is a bit grimy but appears to have been in nice enough condition when it arrived here. What happened? This happened. On a near-quarter-century-old European luxury sedan, body damage like this usually results in the insurance company declaring the car totaled. Remember when Dennis Tito paid $20 million to become the world's first space tourist? Jaguar could have saved him some money. You'll never, ever lose it in the parking lot.

Jaguar's first ever production EV is finally here

Transcript: Jaguar goes all-electric with the production 2019 I-Pace. The 2019 Jaguar I-Pace has been revealed in Graz, Austria ahead of its public debut in Geneva. Originally revealed back in 2016 as a concept, the EV has been heavily influenced by the C-X75 supercar concept. The I-Pace is Jaguar’s first all-electric vehicle and will include a 90 kWh battery with a range of 240 miles. Jaguar says it can recharge to 80% in just 40 minutes on a 100-kW DC fast charger. The all-wheel-drive SUV has an output of 349 hp and 512 lb-ft of torque with the help of twin Jaguar-designed concentric motors. A Touch Pro Duo infotainment system comes standard and includes a 10-inch upper and a 5.5-inch lower touchscreen. The I-Pace software will also benefit from over-the-air updates. Pricing will be announced March 6th with U.S. customers receiving the I-Pace in the second half of 2018. Jaguar revealed their anticipated I-Pace EV in Austria, ahead of its public debut in Geneva. The electric SUV will include a 90 kWh battery with a range of 240 miles, and a power output of 349 horsepower and 512 pound feet of torque. The I-Pace will also feature an over-the-air updates, a first for Jaguar. Want more coverage of the 2018 Geneva International Motor show? Head over to www.autoblog.com/geneva-motor-show Geneva Motor Show Jaguar Autoblog Minute Videos Original Video jaguar i-pace i-pace