1974 Jaguar Xke Roadster on 2040-cars

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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Junkyard Gem: 1997 Jaguar XK8 Convertible

Jaguar sold the mighty XJS grand tourer from the 1976 through 1996 model years, and I've documented quite a few of them in their final parking spaces. For 1997, the replacement for that legendary car finally arrived, in the form of the oft-delayed XK8. Here's one of those first-year cars, found in a self-service yard in Denver, Colorado recently. Development of this car's platform and general shape goes back to 1980, when endless prototypes were built and forgotten. Once Ford took over Jaguar in 1990, the abaondoned XJ41 project was revived and became the 1994 Aston Martin DB7. Fast-forward three years and you get a Jaguar-badged cousin of that car. The 1997 XK8 could be purchased in coupe or convertible form. The top on this car has seen better days. How much, you ask? A cool $69,900, which would be around $130,165 in 2022 dollars. If you wanted the Aston Martin DB7 Volante convertible that year, the price tag was $135,000 ($251,395 now). As we've seen in this series, sophisticated European machinery requires fastidious maintenance on the dot, or you get hit with repair bills larger than the car's value once it hits age 10 or so. Once a car like this reaches its fourth or fifth owner, the Clock of Doom starts ticking very loudly if it was ever neglected prior to that. It appears that preparation for body and paint work took place but was never completed. The engine is a 4.0-liter Jaguar DOHC V8 rated at 290 horsepower, same as the one in the XJ8. In 1998, a 370-horse supercharged version known as the XKR became available. The Lincoln LS and 2002-2005 Ford Thunderbird got a de-bored 3.9-liter version of this engine. The transmission in 1997 was a mandatory five-speed ZF automatic, regardless of which side of the Atlantic you lived on. In fact, every street XK8 ever built had an automatic when it left the assembly line (though I'm sure some three-pedal swaps have been performed by now). These cars aren't exactly common in your local Ewe Pullet, but they are out there.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As some 24 Hours of Lemons racers in Texas discovered, you can buy a DB7 shell cheap at auction and then bolt in everything you need to make it a runner by stripping an even cheaper XK8 donor car.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A new breed of Jaguar. This content is hosted by a third party.

Jaguar tests autonomous vehicle technology with 100-car fleet

Jaguar Land Rover is exploring how to take autonomous vehicle technology off the paved path. But the company has plans for technology on tarmac, too. The company announced that the Jaguar division will have a fleet of 100 cars testing autonomous technologies on public roads. The testing process will cover a period of four years and begin with vehicle-to-vehicle and vehicle-to-infrastructure communication systems, along with a stereo camera system and autonomous vehicle software. These systems will work together to provide a variety of features that could make their way into future Jaguars and Land Rovers. The first feature in development is called "Roadwork Assist." The system relies on the stereo camera to create a 3D image the car's software can analyze. The software can identify road cones and other barriers associated with construction sites. The car will then alert the driver about entering the construction zone and provide some steering assistance to keep the car centered in its lane. Tony Harper, Jaguar's head of research, said that this system can reduce stress on the driver, and the technology could eventually be used to allow the car to pilot itself through construction zones. Another of Jaguar's proposed features is "Safe Pullaway," which also relies on cameras and software. The Safe Pullaway feature is designed to prevent close-proximity collisions in traffic jams and even in the garage. To do this, the car watches the area immediately ahead of it for obstacles. If the car detects something nearby while the driver adds throttle or shifts into gear, it will apply the brakes to prevent driving into the object. The final project on Jaguar's plate is its "Over the Horizon Warning" system. This will be one of the first features to rely on Jaguar's vehicle-to-vehicle communication technology. The idea is that connected cars in constant communication will give drivers additional warning of upcoming hazards, such as out-of-sight animals and slowed or stopped cars. In Jaguar's example of a stopped car, the stationary vehicle would send a signal alerting approaching cars of the situation. In turn, the approaching vehicles would trigger audible and visual warnings to drivers about the hidden car. Jaguar says that the system could also be applied to emergency vehicles. Emergency vehicles would broadcast a signal to alert drivers well before the lights and sirens get their attention. This would give emergency vehicles a faster, safer path through traffic.