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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Watches and whisky: two more ways to celebrate the Jaguar E-type's 60th birthday

It was 60th years ago on March 15 that Jaguar famously unveiled its E-type sports car at the Geneva auto show, after having driven a coupe and a convertible down from England overnight. And while the British automaker is commemorating the milestone with six specially restored vintage E-type coupe-and-convertible pairs, that leaves many fans shut out. For those seeking a less-spendy way to honor the occasion, there are two new options: a commemorative watch and rally timer boxed set, and a special whisky. British watchmaker Bremont has created a special watch to mark the occasion. The automatic chronograph features a black face with either a green or a gray bi-directional rotating bezel and matching leather strap. The colors reference the green roadster and gray coupe that debuted at the show. On the back, the movement is visible through a sapphire glass window, there's a rendition of the E-type's three-spoke steering wheel, and each watch is numbered. The textured crown features the tread pattern of the E-type's Dunlop racing tires. Each watch comes as a boxed set with a two-instrument rally timer with a stopwatch and a clock. The instruments are mounted on an engine-turned metal plate and can be displayed in a wood case or fitted into a vehicle. The price for the watch-and-rally-timer duo is $16,495, and 60 in each watch color will be made. As an added enticement, buyers can attend a Jaguar Classic experience in the U.K. wherein they get a chance to drive three vintage Jaguars. If 16 large is still a little rich for your budget, Bremont makes several other Jaguar-inspired timepieces: the $4,895 MkIII, the $6,695 MkII, the $6,895 D-type, and the $8,995 MkI. Or maybe you'd prefer to toast the E-type's birthday with some brown liquor. Might we suggest the Glenturret E-type 60th Anniversary Single Malt Whisky? It hails from Scotland's oldest distillery and comes with a presentation box and a key ring. No driving experience, alas. The whiskey is limited to 265 bottles, the number corresponding to the 265 horsepower in the original E-type. The whiskey is available direct from Glenturret at 1,500 GBP (about $2,100) plus shipping. Auto News Jaguar

Autoblog Podcast #396

Episode #396 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about the 2016 Mazda MX-5 Miata, the 2016 Jaguar XE, and the 2015 Lexus RC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #396:
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