1971 Jaguar E-type on 2040-cars

Auto blog

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

2021 Jaguar E-Pace refreshed with latest infotainment, more powerful trim

As with other Jaguars including the F-Pace and XF, the littlest 2021 Jaguar E-Pace is getting an update. And compared with those larger models, the E-Pace's changes are far more modest and center on the new infotainment system. That's not to say there aren't visual changes. On the outside, the main change is the addition of full-LED headlights with dual strips of running lights. It also gets fender vents with the "Leaper" Jaguar cat logo. Inside, the center stack has been revised with new knobs and switches below a big 11.4-inch touchscreen that features the latest Jaguar infotainment system. The large shift lever has been swapped for a smaller shift paddle shared with the aforementioned Jaguars. A 12.3-inch screen is also available for the instrument panel. All E-Paces also now have the option of a rear-view camera mirror. Two engines are available on the new E-Pace. The P250 and P250 SE get a turbocharged, 2.0-liter four-cylinder making 246 horsepower. The newly added P300 Sport gets a higher output version making 296 horsepower. No matter the trim, the engine is paired with a nine-speed automatic and all-wheel drive. The P300 Sport augments its all-wheel drive with torque vectoring for the rear wheels. The base P250 E-Pace starts at $42,045, the P250 SE at $47,145, and the P300 Sport at $51,045. Related Video:

Jaguar C-X75 production run canceled

"We feel we could make the car work, but looking at the global austerity measures in place now, it seems the wrong time to launch an 800,000-pound to 1 million-pound supercar."
Those words are from Jaguar Global Brand Director Adrian Hallmark, and as true as they may be, it still stings a little bit. After all, we've been looking forward to the Jaguar C-X75 ever since word came from Jolly Olde that it was green-lit for a short production run.
Some of the cool bits and pieces the world will now be without: a powerful but relatively miserly 1.6-liter turbocharged and supercharged four-cylinder engine, two electric motors driving all four wheels and a carbon fiber chassis developed by Williams F1. Sigh.