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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Jaguar tests autonomous vehicle technology with 100-car fleet

Jaguar Land Rover is exploring how to take autonomous vehicle technology off the paved path. But the company has plans for technology on tarmac, too. The company announced that the Jaguar division will have a fleet of 100 cars testing autonomous technologies on public roads. The testing process will cover a period of four years and begin with vehicle-to-vehicle and vehicle-to-infrastructure communication systems, along with a stereo camera system and autonomous vehicle software. These systems will work together to provide a variety of features that could make their way into future Jaguars and Land Rovers. The first feature in development is called "Roadwork Assist." The system relies on the stereo camera to create a 3D image the car's software can analyze. The software can identify road cones and other barriers associated with construction sites. The car will then alert the driver about entering the construction zone and provide some steering assistance to keep the car centered in its lane. Tony Harper, Jaguar's head of research, said that this system can reduce stress on the driver, and the technology could eventually be used to allow the car to pilot itself through construction zones. Another of Jaguar's proposed features is "Safe Pullaway," which also relies on cameras and software. The Safe Pullaway feature is designed to prevent close-proximity collisions in traffic jams and even in the garage. To do this, the car watches the area immediately ahead of it for obstacles. If the car detects something nearby while the driver adds throttle or shifts into gear, it will apply the brakes to prevent driving into the object. The final project on Jaguar's plate is its "Over the Horizon Warning" system. This will be one of the first features to rely on Jaguar's vehicle-to-vehicle communication technology. The idea is that connected cars in constant communication will give drivers additional warning of upcoming hazards, such as out-of-sight animals and slowed or stopped cars. In Jaguar's example of a stopped car, the stationary vehicle would send a signal alerting approaching cars of the situation. In turn, the approaching vehicles would trigger audible and visual warnings to drivers about the hidden car. Jaguar says that the system could also be applied to emergency vehicles. Emergency vehicles would broadcast a signal to alert drivers well before the lights and sirens get their attention. This would give emergency vehicles a faster, safer path through traffic.

Jaguar's famed design director Ian Callum is quitting

Jaguar's director of design Ian Callum is officially stepping down. Callum has been with the company for over 20 years, leading numerous important and legendary designs. To name a few, Callum is responsible for recent cars like the Jaguar F-Type, XF and I-Pace. He also designed the C-X75, which was a concept hypercar that Jaguar absolutely should have made. "I have had an incredible career at Jaguar," Callum says. "One of my biggest highlights was creating XF because it represented the beginning of a new era moving Jaguar from tradition to contemporary design — it was a significant turning point in our story." Callum also says he isn't done designing cars — he's even going to continue to act as a consultant for Jaguar after his departure. It's unclear what his main project will be after he leaves in July, but he's left the door open for himself. "I came into this role with a mission to take Jaguar design back to where it deserved to be. It has taken 20 years, but I believe I have achieved what I set out to do. Given the strength of both our products and the design team I feel that now is the right time to move on, both personally and professionally, and explore other design projects," Callum says. In addition to slick sports cars and sultry sedans, Callum is also responsible for leading Jaguar into the era of SUVs and crossovers. He headed up the design for the F-Pace and E-Pace. We found both of those to be some of the better looking crossovers on sale today, so props to Callum for finding and implementing the Jaguar style in the inherently unstylish crossover format. Callum has designed plenty of great cars outside of Jaguar, too. A few examples include the Aston Martin DB7, DB9, Vanquish and Ford Escort Cosworth. Our big question is, what's next for Callum? Whatever car he decides to design is probably going to look the business, so we're excited for any projects he gets involved in after Jaguar. Taking his place at Jaguar is current creative design director Julian Thomson. He's been with the company since 2000, and has previously worked with Ford, Lotus and Volkswagen.