1969 Jaguar E-type on 2040-cars

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Jaguar XE teased in new video, will debut September 8

Outside of a major auto show, this might be one of the best times of the year for new car debuts, and we couldn't be more excited. Just this week, the low-slung face of the next-generation Mazda MX-5 Miata showed itself to the world, and Land Rover debuted its new Discovery Sport. Plus, there's a double-whammy of launches on the imminent horizon with the unveilings of the Jaguar XE on September 8 and the Mercedes-AMG GT on September 9.
Jag is teasing the launch of its latest midsize luxury sedan with a few glimpses on video. It's strangely secretive, given the fact that Jaguar showed the XE's face completely un-camouflaged a few weeks ago. Regardless, it's quite a looker up front with a sleeker take on the shape of the larger XF.
Because of the way Jaguar is slowly leaking details about the XE, there are a few other things we already know about this new cat, too. It rides on a monocoque chassis made from over 75 percent aluminum, and the automaker is promising 75 miles per gallon fuel economy on the more lenient European cycle for at least one engine in the lineup.

Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Watch 2 clay modelers build Jaguar E-Types out of plasticine

Ah, quarantine time. When put to good use, it can be a time of ingenuity and creativity — precious time given back to us, in a sense. So here are two chaps, Joe and Lucas, who work at JaguarÂ’s Design Studio, stuck at home, ready to make a couple classic E-Type models out of some plasticine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ItÂ’s not exactly an instructional video, since itÂ’s mostly sped-up time lapse footage with no instructional explainers. But itÂ’s meant to show us that anyone can do it. The tools they use to shape the plasticine are common household items: a rolling pin or similar cylindrical items — they use a can of hair spray — to roll out the material, a plastic spoon, potato peeler, a knife, cardboard, tinfoil and a glass of water to apply to the plasticine and make a smooth finish. As for plasticine itself, itÂ’s a modeling clay thatÂ’s similar to Play-doh except that it is oil-based, where the latter is made of flour and water. (If youÂ’re interested, hereÂ’s a video that shows you how to convert Play-doh into plasticine.) So weÂ’re shown how the designers shape the signature fender bulges, greenhouse, head- and taillights and wheels. But it frankly all goes by in a blur, and we suspect that most of us amateurs would be left with something that looks more like an undefined blog. Still, itÂ’s fun to watch. Built between 1961 and 1975, the E-Type two-seat roadster is considered one of the major icons of automotive design and part of the AUTObodies collection at the Museum of Modern Art in New York. Design/Style Jaguar Coupe Classics