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SVR plans to tune electrified Jaguar-Land Rover models, but not the I-Pace

Jaguar-Land Rover's SVR division has only put its name on high-horsepower gasoline-burning cars, like the XE Project 8 built in strictly limited numbers. It's open to the idea of tuning electrified models, whether they're electric or hybrid, but it confirmed it's not currently planning on making a spicier evolution of the I-Pace. "We will be developing electrified versions of our cars, be that fully electrified or plug-in hybrids," affirmed Michael van der Sande, the division's managing director, in an interview with Auto Express. But although the electric I-Pace (pictured) raced in a one-make race series held on the sidelines of Formula E events for two seasons, and SVR could credibly claim to inject track DNA into a street car, it stressed the I-Pace doesn't appear in its product plans for reasons that remain a little bit murky. Jaguar announced the end of the eTrophy series in May 2020, which might explain why it's reluctant to exploit racing's marketing power. "There are other various things we are working on which we can't talk about, but we're very interested in electrification. That's why we got involved in eTrophy," van der Sande clarified. "The technology transfer, the learning applies to that car and other cars but we're not planning an SVR I-Pace at the moment." His comments confirm we'll need to be patient to see what SVR's take on an electric or hybrid car looks like. One of the first electrified models to receive the go-fast treatment might be the next-generation XJ tentatively scheduled to make its debut before the end of 2020. It will be exclusively electric, though it won't look as radical as the I-Pace, so Jaguar will need to find a way to replace the hot-rodded XJR 575 model it positioned at the top of the last-generation model's line-up. It's not too far-fetched to speculate the next Range Rover also due out in the coming months will receive some degree of electrification, and it could spawn an SVR-tuned model, too. Related Video:    

Jaguar XE SV Project 8 is a 592-horsepower monster

Move over, F-Type, Jaguar has a new performance flagship. The Special Vehicle Operations division of Jaguar Land Rover applied its expertise to the XE sports sedan to create an absolute monster of a car. Named the XE SV Project 8, it features a 5.0-liter supercharged V8 pumping out 592 horsepower and 516 pound-feet of torque. That power goes through an eight-speed automatic and an all-wheel-drive system with an electronically controlled torque-vectoring rear differential. In practice, this will rocket the super sedan to 60 mph in a claimed 3.3 seconds on the way to a 200 mph top speed. The XE SV Project 8 is not only about raw power and speed, though. Lightweight carbon fiber bumpers, front fenders, and hood have been fitted. The fenders are significantly wider, too, which cover 265-mm wide tires up front, and Hellcat Widebody-rivaling 305-mm wide tires in the back. The added grip is supplemented by stiffer springs and retuned anti-roll bars and shocks. The front splitter and rear wing are adjustable, as is the ride height. Carbon ceramic brakes are also included with six-piston front calipers and single-piston rear calipers. All of these pieces should come together to make the XE SV Project 8 just as impressive in the corners as in a straight line. View 12 Photos The interior has undergone an overhaul, too. The standard model has seating for four, featuring front buckets with magnesium frames, and more sculpted rear seats. Carbon fiber and Alcantara can be everywhere throughout the cabin. All of the typical Jaguar comforts are still present, as well, including 4G Wi-Fi, climate control, LCD displays, and a 380-watt sound system. The dial shifter in the regular XE also gives way to an F-Type-style lever allowing for manual shifting via the lever instead of paddles if you so choose. There is an additional interior configuration for the XE SV Project 8 that won't be available in the US and Canada. Called the Track Pack, it completely removes the rear seats, and the front buckets are replaced with carbon fiber units. In place of the rear seats is a roll cage with harness points for fitting the included four-point harnesses. The pack also adds a fire extinguisher system along with a black roof and stripes. The Jaguar XE SV Project 8 will make its full public debut this week at the Goodwood Festival of Speed. Only 300 of the cars will be built, and all of them will be assembled at the Jaguar SVO facility.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.