1968 Jaguar E-type Series I 1/2 on 2040-cars

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An E-Type in the garden: rotting '63 Jaguar heads for auction

There's something about formerly gorgeous cars in dilapidated states from which the eye cannot turn away. The devastatingly cruel fate of this Jaguar E-Type is an illustration. Next week, it likely begins a new life. Still voluptuous after decades rotting in a garden, this 1963 Series 1 fixed head coupe will be offered for sale at the Coys auction Tuesday in London. The car has 44,870 miles on the odometer and has passed through several owners, including one with a tangential connection to the Beatles and another man who used the Jag to pull his MG to Brands Hatch. He would race them both, according to Coys' listing, wringing the most out of the E-Type's 265-horsepower inline six. Ivor Arbiter was owner No. 1. His link to history is that he designed the Beatles drop-T logo in the early '60s and was reportedly paid five British pounds for it. He bought the E-Type new in 1963, used it, and then sold it to in 1965. The E-Type passed through a couple of owners until motorsports enthusiast Frank Riches bought it in '67. He tracked the Jag at some of Britain's iconic circuits and drove it until he fried the clutch. Coys cites a story from Riches' brother recounting when the E-Type hit 150 miles per hour on a public road, its listed top speed. It was in storage until the 1980s, and then Riches relocated it to his garden, where it has sat for years. Considering its long dormancy, the Jag appears to be in reasonable shape. It's never been restored, obviously, and Riches still has many of the original parts he replaced, including the center console and radiator bar. Coys notes that the seats have a "lovely patina" and are worth saving, too. The buyer also gets a brown logbook, the sales invoice to Riches, two service books (it is a '63 Jag) and a spare parts catalogue. A Coys auctioneer told ITV.com that the car could net about $140,000. Related Video: Jaguar Auctions Coupe Luxury Performance jaguar e-type

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar prices 2020 F-Pace range, starting at $46,225

The 2020 Jaguar F-Pace lineup includes two new limited-edition models, and every model comes with Android Auto and Apple CarPlay standard. The crossover has finally acquired its most crucial numbers, the MSRPs. Starting price for the entry-level F-Pace 25T, powered by the lesser 2.0-liter turbocharged four-cylinder Ingenium engine begins at $45,200. Add the unchanged $1,025 destination charge and the total comes to $46,225, which is $400 more than the 2019 model. The Premium, Prestige, and R-Sport trims go up by the same amount for both the 25T and the 30T models — the 30T powered by the 296-hp version of the 2.0-liter Ingenium turbo four. Premium increases by $550, Prestige by $350, and R-Sport by $300. That makes the least-dear 25T Premium a $48,825 affair. The 30T Portfolio model costs $64,625 for 2020, a $300 bump over 2019. The S raises the stakes by the same amount, to $63,125. The flagship F-Pace SVR with its 5.0-liter supercharged V8 and 550 hp tacks on the largest price jump of $620, for a total of $81,625. The limited edition trims are the previously announced 300 Sport and Checkered Flag. In the U.S., the 300 Sport comes exclusively with the 296-hp 2.0-liter Ingenium four-cylinder, and exterior revisions like dark satin gray trim on the grille and window surrounds, side vents, mirror caps, rear fascia and door finishers. Inside, yellow contrast stitching on the instrument panel and seats marks the beast, plus embossed logos on the front headrests. The full-fat Touch Pro navigation with Connect Pro comes standard. The crossover sits on 22-inch gray wheels and wears plenty of 300 Sport badges throughout. Three colors are available: Yulong White, Indus Silver and Santorini Black. It takes $63,025 to start the bidding. The Checkered Flag Special Edition is based on the R-Sport and adds plenty of gloss black, including 20-inch gloss black wheels. Color choices here are Yulong White, Eiger Grey and Santorini Black. The 247-hp four-cylinder get the nod, along with 18-way adjustable front seats, the Touch Pro navigation without Connect Pro but with the Meridian audio. It costs $59,4258