1965 Jaguar Xke 2 Seater Coupe on 2040-cars

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Jaguar F-Type Checkered Flag edition marks 70 years of sports cars

Jaguar's first sports car, the XK 120, debuted in 1948, right in the midst of Britain's postwar recovery efforts. Since then, the company has had decades of success building everything from lightweight roadsters to record-setting supercars. Currently, the automaker's performance lineup is led by the Jaguar F-Type coupe and roadster. To celebrate 70 years of building performance cars, Jaguar is releasing a new special edition, the F-Type Checkered Flag. Most of the upgrades are visual and are available on both coupe and convertible models. In addition to badges and logos on the rear bumper, headrests, kick plates and steering wheel, the cars will be fitted with brushed aluminum trim and black leather. The steering wheel will have a red center marker at its top. There are additional red and white accents throughout the rest of the car. The F-Type Checkered Flag will be available in three colors: Caldera Red, Fuji White or Carpathian Grey, all with a contrasting black roof. Jaguar F-Type Checkered Flag View 18 Photos Somewhat surprisingly, the Checkered Flag upgrades will only be applied to four- and six-cylinder models paired with the eight-speed automatic. Turbocharged four-cylinder cars make 296 horsepower, while the supercharged V6 models make either 340 or 380 horsepower. The 380 horsepower model can be equipped with all-wheel drive. The F-Type R Dynamic package (not the same as the V8-powered F-Type R) packs revised dampers for a smoother ride. Other general changes for the 2020 model year include revised dampers on the F-Type R coupe and convertible. The F-Type R gets the SVR's rear upper ball joint, rear knuckle and rear control arm. A rear camera and parking sensors are standard across the board. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Jaguar Jaguar Convertible Coupe Luxury Performance

How and why Jaguar designed an electric SUV

Adrian Belew, front man of famed progressive rock band King Crimson and collaborator with Bowie, Zappa, and the Talking Heads, released a prescient song in 1982, but we didn't know exactly how prophetic it was until this week. The song was titled Big Electric Cat, and its lyrics seemed to predict nearly 35 years ago the unveiling of Jaguar's first all-electric vehicle, a production-ready crossover concept with the not-so-ingenious name, I-Pace. She arrives like a limo/Smooth and moving/On the prowl through the crowd/To the beat of the city/She glows in the dark/Wherever she parks/Concrete crumbles and the night rumbles. At first glimpse of the I-Pace, you may not have precisely the same feeling of disintegration as the roadbed Belew mentions, but there is no denying that the new Jag is important for the brand. Flush with investment from its corporate overlords at Tata, the company is on its most robust product offensive ever, rounding out its lineup to become a full-range manufacturer, investing in autonomous driving and projective head-up technologies, nearly doubling global sales, and now going electric. "This is probably the most important car since the E-Type, I really mean that," says Jaguar director of design Ian Callum. "And when we get this car out into production and it gains recognition and popularity, I think history will show it's a significant step for the brand. Not only because we're embracing the future, quite openly and honestly, but because we're going to beat the rest of them. Tesla is there already, but none of the rest." As a challenger brand – one not in the top of mind consideration set like rivals at Mercedes, Audi, or Lexus – Jaguars are made or broken on this kind of differentiation. The I-Pace is certainly distinctive, and looks like nothing else on the road. Like many contemporary Jaguars, its rear three-quarter view is its most compelling, with the slender half-round taillights inspired by the legendary E-Type that were first revived on the F-Type and have since become a signature. But here, the rear end is shaved off and in an angular concavity that seems an effort to take as much mass as possible out of the back, and one that echoes elsewhere on the vehicle: in the scalloped sides, in the continuous path of glass from the base of the front windshield to (almost) the base of the rear liftgate. But especially in the foreshortened and deep-nostriled hood.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.