1964 Jaguar Series I 3.8 E-type Roadster, Low Miles, Nice Running Project Car. on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jay Leno gets reacquainted with the Bertone Pirana

Jay Leno gets all manner of vehicles stopping by his garage – some more rare than others, but this one is an entirely unique creation unearthed from another time. It's the Pirana, a one-off commissioned by a British newspaper in the late Sixties that we actually found listed on eBay a few years back. It was built atop a Jaguar E-Type, but with custom bodywork designed by Marcello Gandini and crafted by Bertone. The result looks like a Maserati Ghibli or Lamborghini Espada of the same era, but actually came out just before either, previewing the Italian exotics that would follow from Gandini's pen and Bertone's carrozzeria. The Pirana is now undergoing a complete restoration to bring it back to the original condition in which it appeared at the 1967 London Motor Show, but before the process is complete, Leno shows us around and takes it out on the open road to relive memories of a relic from a bygone era.

2019 Jaguar F-Pace SVR First Drive Review | Magnificent beast

ST. TROPEZ, France — Summarizing a new car in just two words is a wicked challenge, but here goes: Magnificent beast. That's the nickname Jaguar's engineering team gave the 2019 F-Pace SVR, and ... spoiler alert ... it's actually a damn fine descriptor for the 550-horsepower sport ute. The hot-rod SUV genre has been endlessly expanding, pioneered by the likes of the Porsche Cayenne. Recent contenders like the Alfa Romeo Stelvio Quadrifoglio and Mercedes-AMG GLC 63 keep the competition on its toes by busting Nurburgring Nordschleife lap records that shamed supercars from just a few years ago. The Jaguar F-Pace SVR arrives a tad late to the high-speed party. Previously available with as much as 380 horsepower from a supercharged V6, the new SVR plays ball packing a 5.0-liter V8 beneath its vented hood. The supercharged mill punches 550 hp and 502 lb-ft through an eight-speed ZF automatic. Power is routed to all four wheels, naturally, but the SVR is also the first F-Pace to get torque vectoring thanks to an electronically controlled rear differential. Also aiding the F-Pace through the corners are stiffer springs, reprogrammed adaptive Bilstein dampers, 12-inch forged aluminum wheels and a brake-based torque vectoring system. Additional go-fast goodies include lift-reducing aero, better engine ventilation, and larger four-piston front and two-piston rear ventilated brakes housed in larger 21-inch wheels. The F-Pace SVR's cabin offers more sporty austerity than before. Slimmer, supportive 10-way adjustable seats echo the SUV's more focused road manners, as do aggressive color schemes, contrast stitching, and a suede headliner. Small touches also signal the sharper edges, including an F-Type-derived shifter in place of the mediocre rotary gear selector. It doesn't inherit Jaguar's latest dual-screen infotainment system, updated steering wheel, or second-gen heads up display, as does the recently updated XE sedan. The F-Pace SVR shares a similar tune to the 575-hp F-Type SVR, but the SUV's V8 fires up with a milder bark. A new exhaust valve adjusts its butterfly valves gradually, avoiding the "light switch" transition from quiet to loud. And speaking of loud, while the blarty exhaust note isn't as in-your-face as some of Jaguar's more vocal models, U.S. versions might be slightly raspier since the European model I was driving was equipped with a gasoline particulate filter that has a slight muffling effect.