1967 Jaguar E Type 4.2 on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2021 Jaguar I-Pace updates include better infotainment, faster charging

Jaguar grabbed an armful of features from the JLR corporate store to improve the 2021 I-Pace, including bits from Land Rover and more technology from the brand's Formula E campaign. Restrained exterior mods start with Atlas Grey tips on the grille mesh, three new color choices in Caldera Red, Portofino Blue, and Eiger Grey, new wheel designs, and 19-inch wheels replacing the 18-inchers on the base-model S. An optional Bright Pack affixes a chrome grille surround, satin chrome window surrounds, and splashes of Atlas Grey on the mirror caps and rear diffuser. The optional Black Pack claims more real estate, painting the rear badges in gloss black. A 3D surround camera system is standard for 2021. Even more ease for drivers comes with the ClearSight digital rear-view mirror that debuted on the latest Range Rover Evoque. A rear-facing, wide-angle camera mounted in the infotainment system's roof antenna can sends images to the inside mirror with the flick of a toggle.  The biggest convenience addition is the Pivi Pro infotainment system that arrived with the new Land Rover Defender, replacing the Touch Pro Duo unit. A 12.3-inch digital gauge cluster pairs with the carryover 10-inch upper and five-inch lower instrument panel screens. Intended to reproduce the smartphone experience on larger screens, a backup battery gets the navigation initialized quickly, and zooming needs no more than a finger pinch. The "flat" menu structure puts oft-used functions on the home screen, and cuts in half the steps required to input a destination compared to the Touch Pro Duo. Android Auto and Apple CarPlay come standard, as does 4G data enabling live traffic, in-unit Spotify and other listening apps, and swift over-the-air updates. Wireless phone charging with signal boost is optional. On top of Pivi's algorithms to learn the best routing and stay quiet during parts of a route that the I-Pace travels regularly (why don't more systems do this?), the 4G support means continuously updated info on EV chargers along the route. Which brings us to hardware and software changes in the powertrain, courtesy of Formula E. Its 394 horsepower and 234 miles of range are unchanged, but the ease of getting that range does. Instead of the 7-kW, two-phase onboard charger, the 2021 I-Pace packs an 11-kW, three-phase charger. Plugged into an 11-kW wall box charger, range grows by 33 miles every hour, compared to 22 miles every hour with the 7-kW system.

Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."