2003 Isusu Rodeo S!-lo Miles. No Reserve. Absolutely Beautiful! Auto/ac/4wd!!!!! on 2040-cars

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Isuzu truck concepts include honeycombed ‘toaster on wheels’

Isuzu took to its hometown auto show to highlight its work in developing next-generation transport trucks, showing eight vehicles and four powertrain systems at the 45th Tokyo Motor Show. The most notable of the bunch are a pair of concepts: the FD-SI, a light-duty delivery truck designed around principles found in the insect kingdom, and the Elf EV, an all-electric version of its light-duty workhorse featuring a large-capacity battery with rapid-charging capability. From a design perspective, the FD-SI will get all the attention — much of it probably of the bemused sort. In truth, it looks like a futuristic toaster on wheels, a rolling box structure fitted with honeycomb patterns on the side panels and a glass cab windshield that seems borrowed from a heavy-duty construction crane. It turns out the honeycomb motif is no mere design whim; Isuzu says its designers focused on the "group intelligence" of insects and tried to apply that principle to the delivery vehicle. So the honeycomb exterior is replicated in the cargo space as hexagonal tube-shaped boxes, which the automaker says is a good compromise between strength and storage space. Inside the cab, the driver controls and seat have all been centralized, with the steering wheel retractable, to encourage smoother operability and more comfortable living space for the driver. "We want to support the drivers, the front-line people of "Transport," with unconventional ideas," Isuzu says. The Elf EV, on the other hand, is a zero-emissions, low-vibration delivery truck powered by a lithium-ion battery that'll take the vehicle at least 100 km, or 62 miles, on a single normal or fast-charge. It sports a 4x2, rear-wheel drive transmission with independent suspension in the front and leaf suspension in the rear. Here's a quick list of Isuzu's other Tokyo offerings: A 6x6 all-wheel-drive truck, featuring single wheels on all axles, built for rough terrain such as areas hit by major natural disasters. 80th anniversary editions of the Giga heavy-duty truck, geared with a remote monitoring system to transmit vehicle data for remote analysis to ensure safe driving; the Forward medium-duty truck, which boasts 10 percent higher fuel economy than its 2015 version; and the internal-combustion version of the Elf light-duty truck, which is sold in the U.S. as the N-Series.

Junkyard Gem: 2004 Isuzu Axiom

Though the final Isuzu-badged car sold in the United States was the 1993 Isuzu Stylus, Isuzu did very well selling trucks here during the remainder of the 1990s. Things still looked pretty good for Isuzu as the new century dawned, but by then everybody had upped their truck game and many of the competition's offerings made Isuzus seem old-fashioned. Isuzu cooked up a distinctive new body for the Rodeo chassis, arranged to have it built at Subaru's plant in Indiana, and called it the Axiom. You won't see many Axioms today, but I found this last-year-of-production example in an Oklahoma City car graveyard recently. As we all know, the decline and fall of Isuzu in North America accelerated quickly as the 2000s progressed. The VehiCROSS was interesting but just too weird and it got the axe after 2001. The increasingly antiquated Trooper held on through 2002, the Amigo (aka Rodeo Sport) through 2003, and that left just the Axiom and Rodeo to hang on by their fingernails into 2004. By 2005, the only new Isuzu-branded passenger vehicles sold in the United States were two rebadged Chevrolets: the Ascender (Trailblazer) and i-Series pickup (Colorado). In early 2009, Isuzu announced that it would be departing, presumably forever. You can still buy new Isuzu commercial trucks here, of course. The 2004 Axiom had MSRPs starting at $24,849 for the S trim level with rear-wheel-drive and going up to $30,499 for the upscale XS with all-wheel-drive. That's about $40,703 and $49,958 in 2023 dollars. Joe Isuzu was brought back after a decade of retirement to pitch the Axiom. Note that Joe's brag in this commercial is how much cheaper the Axiom was than the Volvo Cross Country. This truck is the cheap Axiom S 4x2, which still seems well-appointed. The 2004 Axiom's 3.5-liter V6 engine made 250 horsepower and 246 pound-feet, up from 230 horsepower and 230 pound-feet in the 2002-2003 Axioms. The power improvements were the result of the switch to gasoline direct injection fuel delivery for the '04 Axiom. Isuzu was so proud of the system that it applied these badges. The only transmission available was a four-speed automatic. The Axiom was introduced to the American public as the SPYMobile in the 2001 film "Spy Kids." The body and interior of this one appear to be nice enough for a 19-year-old vehicle, so we can assume that it showed up in this place as the result of expensive mechanical problems. We'll get to the Joe Isuzu ads in a moment.

16 things I learned about the Isuzu VehiCROSS

There are plenty of cars I remember existing, but actually know very little about due to the passage of time or just not particularly caring when they were new. Take the Isuzu VehiCROSS, which I fondly recall as this wackadoo off-roader from the late 1990s and early 2000s. But honestly, that's about it. So, since I've got a little extra time kicking about, I decided to fall into the rabbit hole labeled Isuzu VehiCROSS for an hour to see how much I could find out about this SUV (or "sport/utility" in 1999 parlance) that shared labeling with the watch I wore in 1999. Enjoy. 1) The VehiCROSS was not based on the Rodeo, as I always assumed, but rather the Trooper RS. Oh, so that bigger, boxier Isuzu they turned into an Acura? No, no, no. The RS was the two-door Trooper, and specifically the second-generation two-door Trooper, which I just discovered was a thing. And what a gawky, dorky, that-has-to-be-Photoshopped thing it was. Apparently, the Trooper RS was sold in the United States from 1993 to 1995, and in very small numbers. That is not surprising. 2) It was probably obvious, but the VehiCROSS was based on a concept car. Specifically, a concept car shown at the 1993 Tokyo auto show.  3) The quick turnaround from concept to its Japanese market introduction for 1997 was the result of some innovative manufacturing methods at the time (it arrived in the United States in 1999). According to the Motor Trend first drive, "There would be no time-consuming clinics, no 'courtroom drama' with the finance department, and to oversee the project, a 'Zip Team' consisting of 15-20 members was given the task of developing the vehicle in about half the normal time." Among its accomplishments, the team came up with a way to more quickly and cheaply produce the VehiCROSS' unique body pieces. Again according to Motor Trend, Isuzu used carbon stamping dies inside of the conventional cast iron dies. Though the carbon could be used far fewer times and result in a reduced overall capacity, they cost one-third to one-half as much and could be made in about six weeks – the cast iron ones would take four months and run about $1.5 million in 1990s dollars. Isuzu estimated they'd only be able to produce 2,400 VehiCROSSes per year until the carbon dies wore out. Then that would be it. According to sales data on Wikipedia, Isuzu managed to sell 2,005 in the U.S. alone in year 1 and 4,153 in total. In Japan, there were 1,805 sold in total.