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Assessing Sebastian Vettel's first 100 days as Infiniti's director of performance

Whenever a new US president is elected, we know to expect a performance review as soon as he (or she) has spent 100 days in office. Sebastian Vettel, arguably given a job that is more important to Infiniti than the US president, has been the brand's director of performance for one hundred revolutions of The Blue Marble, and Infiniti has put together a videographic glimpse of his work at Paul Ricard, in the US and England.
We probably won't really get a grip on the full results of his efforts for a while - we doubt that he's been in his post long enough to significantly alter the trajectory of the Q50 sedan, for instance. But then again, Infiniti insists he's been integral to the car's dynamics development regime, suggesting he's been working as a test driver for some time before these 100 days. Of course, Vettel is a race car driver and brand ambassador first and foremost, but when he tells a Q50 engineer that "For the future, I think it's more comfortable to have the shift paddles on the steering wheel," we get the sense that he won't hesitate to suggest changes in forthcoming products. Check out more of his inputs in the video below as well as a press release detailing his visit to the tech center in Cranfield, UK.

2022 Infiniti QX60 gets reveal date, teases first glimpse of interior

The launch of the 2022 Infiniti QX60 has been a somewhat drawn-out affair, with a near-production concept being shown back in September. But the official reveal is now in sight: June 23 to be specific. And with this announcement comes our first brief look at the three-row luxury crossover's interior. It features the now trendy continuous air vent design, but has some interesting twists. The diamond-stitched top is unique. It looks like there may be a split, two-tone design between the driver and passenger sides like what we've seen in the QX50 and QX55. Sitting atop the dash is an infotainment screen, and behind that is an arcing piece of wood trim. We're excited about that infotainment screen. Though it doesn't look particularly fancy compared with some of the units coming from some American and German brands, it seems to be a big step up from current Infiniti systems that have used a somewhat odd and outdated dual-screen array. We're hoping for higher resolution and more modern graphics. Aside from the interior, we already know a number of things about the QX60. The concept gave us a good look at the exterior, and we know that it will use a variant of the Nissan Pathfinder's powertrain. That means a 3.5-liter V6 and a nine-speed automatic. At 295 horsepower, it will be a bit more powerful than the Nissan version. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Infiniti Q60 Red Sport Interior

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.