2017 Infiniti Qx60 Awd on 2040-cars

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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti Q30 spied again

The Infiniti Q30 is back in the news thanks to the imminent debut of the QX30 Concept as its crossover counterpart at the upcoming 2015 Geneva Motor Show. The siblings are Infiniti's entrants into the popular premium compact ranks, and the standard hatchback was recently spotted in Europe with the least amount of concealment yet. Granted, this tester is still pretty heavy camouflaged, but this is a lot better aesthetically than the previous garbage-bag-covered look. While the pattern makes specifics hard to discern, the translation from the motor show stand to the road appears to be leaving the Q30 Concept's styling largely intact. Up front, the squinting headlights and swollen-rectangle shape of the grille remain similar, and while they are pretty hard to spot, the slashes down the side are faintly visible from some angles. The rear hews even closer to the original design with a comparable shape for the taillights and hatch, but exhausts are much smaller on this test car. Underneath the skin, the Q30 reportedly shares its platform with the Mercedes-Benz GLA-Class, and the engine is also expected to be the 2.0-liter turbocharged four-cylinder available in Mercedes' compact lineup. Official details should start spilling out soon, though, because Infiniti wants production of the hatchback to begin in 2015 at the Sunderland plant in the UK. A launch for the US market is expected in 2016. Featured Gallery Infiniti Q30 Spy Shots Image Credit: CarPix Spy Photos Infiniti Hatchback Luxury infiniti q30 infiniti q30 concept