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Infiniti Q Inspiration Concept | 2018 NAIAS

New engine and ProPilot technologies in a sleek package

Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti Qs Inspiration shows itself before Auto Shanghai

Infiniti's shown off a bit of the Qs Inspiration concept before debuting the creased contrivance at Auto Shanghai next week. The concept serves a few purposes, the first to reimagine a future for sports sedans on a planet of crossovers and SUVs. The result blends a fastback with high sides that connect low ground clearance below and an elevated seating position above. The Japanese luxury maker is all about sedans, the Qs Inspiration signaling how a carmaker watching the bottom line can maintain its interest in the passe bodystyle. The concept previews a production model, and perhaps the design language and lingo we'll see spreading through the range. We're not sure how the low floor and higher roof work out in the cabin, but Infiniti mentions a "low-mounted powertrain and potent e-AWD system." That's undoubtedly the promise of the "all-new flexible architecture developed to accommodate high-performance electrified powertrains." Production-izing for a non-electric version would mean laying in a grille for the ICE, but an electrified version would have plenty of room for batteries and e-motors. Before that retail model, it's possible we'll see Qs Inspiration cues on the Q50 and Q70 sedans. Take a long gander at the profile and the way the roof slopes, and you'll notice an elongated GT-R glasshouse profile. On top of that, before Infiniti released official photos, a few images leaked from China showing other angles of the concept. The rectangular steering wheel and massive digital dash cluster probably aren't going anywhere beyond Shanghai, but if Infiniti can bring that glass roof to production, that's a win in our book.