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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2020 Infiniti QX50 Luggage Test | Not infinity, but enough

The 2020 Infiniti QX50 is a comfortable five-seat luxury crossover that competes with the Audi Q5, Acura RDX, Volvo XC60, Lexus NX and others. If you’re interested in a QX50, itÂ’s probably got something to do with its impressive, technologically advanced VC-Turbo variable compression engine. It also has sumptuous swales of bodywork, a long list of driver-assist and safety features, and a solidly luxurious interior with a two-screen infotainment setup. The window sticker for the QX50 we drove recently in Essential trim says the seats were leatherette; if true, itÂ’s the most buttery fake leather out there. Still, the engineÂ’s the star. If performance is your only consideration, you can also get the VC-Turbo in the Nissan Altima sedan weighing 400 to 500-plus pounds less and at an MSRP starting $7,500 lower, a price spread that quickly expands as you option up the QX50. But if you want the QX50, itÂ’s probably because itÂ’s a crossover. You want to haul stuff. Which brings us to: luggage test. The QX50 has a cargo capacity of 31.1-31.4 cubic feet behind its raised back seat, which expands to 65.1 cubic feet with the rear seats down. That's more than most in its class, and the QX50Â’s cargo hold certainly looks big and usable enough. To test it, I had six roller suitcases at my disposal. Three would need to be checked at the airport, and one of those is particularly mondo (29x19x11, 26x17x10, 25x16x10). Three others were small enough to carry on (24x14x10, 23x14x11, 22x14x9). Several bags have four wheels that protrude and were counted in the dimensions. I lacked access to RiswickÂ’s wifeÂ’s fancy bag. An asterisk to all our luggage tests: Our crack team of test suitcases is empty. I know someone who can seriously overstuff a soft-sided bag, so depending on how you pack, your results may vary. The QX50 didn't arrive with a cargo cover, so that made things easier. My first stab at loading all those bags seemed promising — five out of six bags fit. Two of the big boys on edge, three carry-ons standing up. That would be one bag for every occupant, but hey, we can do better.  Standing them all up was the easy solution. This fits all six bags, and I'm certain they wouldn't fly forward in a hard stop. But the driver's rear view is impeded. I'd be annoyed to look back at this throughout a long trip. That biggest bag is the biggest offender, so can we just lay that one down? Sure, but we're back to just five bags fitting.

2025 Infiniti QX80 First Drive Review: So close to being great

NAPA, Calif. – Confession time. I kind of forgot that the Infiniti QX80 exists. Sure, itÂ’s gotten a refresh or two in the past few years, but it's essentially been the same big olÂ’ three-row SUV since 2010. IÂ’m pretty sure I used to call it Fudgie the Whale. Or maybe it was Pudgie the Whale. Like I said, itÂ’s been a minute. Now IÂ’ve gotten a taste of the 2025 QX80 and hey, what do you know, there is a lot to like. The third-generation of the body-on-frame SUV goes big on tech, style and comfort, making it a respectable triple into the right-center gap. However, its ride quality keeps the QX80 from being a home run. FudgieÂ’s V8 was nixed in favor of a 3.5-liter twin-turbo V6 good for 450 horsepower and 516 pound-feet of torque. Sure, it doesnÂ’t sound quite as good as the older powerplant, but it produces more power and better fuel economy to boot – 18 mpg combined with rear-wheel drive and 17 with four-wheel drive. The old one managed only 15 mpg with four-wheel drive. With low-mpg numbers like these, thatÂ’s actually a huge difference. The new turbo V6 is well-mated to a nine-speed automatic transmission, putting the power down to the rear wheels as standard in Pure and Luxe trims, or all four wheels as an option with those trims or as standard with the higher Sensory and Autograph. There are no complaints about power delivery. It has more than enough grunt for merging and the transmission downshifts readily for easy passing. There are five drive modes as well as a Personal setting, but I spend my time alternating between Standard and Sport. The latter tightens up the steering and powertrain, allowing the SUV to hustle fairly well on a twisty road without much body roll. ItÂ’s no Mercedes-AMG GLS, but starting at under $85,000 including destination, itÂ’s not nearly as expensive either. ItÂ’s when youÂ’re just toddling around town that the ride quality becomes a problem. All but the base Pure trim comes equipped with an “Electronic Air Suspension” and “Dynamic Digital Suspension,” the latter function monitoring the QX80Â’s motions to electronically apply damping forces. This isnÂ’t necessarily anything new in the automotive world, but other manufacturers just do it better. Up and down motions are well-controlled, but IÂ’ve been in row boats with more side-to-side stability. My head gets tossed around like IÂ’m piloting a Jeep on a dusty back road, and all IÂ’m doing is driving the paved streets of Napa Valley, California.