2014 Infiniti Qx60 on 2040-cars

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2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

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BRZ STI?

2014 Infiniti Q50 hits the web early, courtesy of... Infiniti

Well, what do we have here? It seems that Infiniti.ca, the official Canadian website of the Japanese automaker, accidentally published a load of 2014 Q50 images ahead of its official debut at the 2013 Detroit Auto Show.
As you can see in our high-res image gallery of screen shots above, the 2014 Infiniti Q50 carries along in the footsteps of the marque's current curvy design language. There's the requisite pinched chrome grille, upswept headlight clusters, and a hood with multiple flowing ridges, peaks and valleys.
As confusing as the newly Q-infused lineup may be on paper, there's simply no mistaking the new Q50 for anything but an Infiniti. You can expect a whole slew of images, facts, figures and commentary on the new luxury sedan on Monday, but until then, feel free to let us know what you think in the Comments.