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Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Infiniti and Steph Curry team up for hilarious 'ugliest car ever' prank

Stephen Curry, the famous Golden State Warriors basketball player, and Infiniti just pulled an epic and cringeworthy prank on Curry's friend COSeezy. In case you hadn’t noticed the commercials, Curry is a brand ambassador for Infiniti, so heÂ’s pretty tight with the Japanese luxury brand. The MVP invited his friend over to help him shoot a commercial for a mysterious new Infiniti concept car that Curry “helped design.” COSeezy was there to react to what would surely be an incredible piece of machinery. What Curry ended up showing him was a GO-4. You may have seen one of these crawling along city streets doing the odd job or two, and thereÂ’s absolutely nothing glorious about them. Curry dressed this particular GO-4 out with one hell of a body kit in an attempt to fool COSeezy into thinking it was a fancy new concept car. And he succeeded. Take a gander at the footage and have a laugh for yourself — things get rather awkward and embarrassing for COSeezy as the video goes on. But hey, thatÂ’s what pranks are for. In case you were wondering, the luxurious GO-4 features a 1.0-liter three-cylinder engine that puts out 66 horsepower. It has a four-speed automatic transmission and achieves a claimed 45 mpg. The vehicle looks ridiculous, though, and thatÂ’s pretty much all that matters here. Infiniti did pull an actual concept car out of a nearby garage after they let COSeezy know it was a prank. They had the QX Inspiration Concept on hand — itÂ’s the crossover Infiniti showed at the Detroit Auto Show this year.

Production Infiniti QX80 will be revealed at Dubai Motor Show

Back at the New York auto show, Infiniti showed the QX80 Monograph concept, which indicated what direction the updated production QX80 would go. At this year's Dubai auto show, we'll get to see how close the QX80 gets to the concept, since that's where the production car will debut. And thanks to some teaser images from Infiniti, we get a solid sneak peak at the SUV. Immediately apparent is that many key styling cues have made it to production, but the overall car has been notably toned down from the already relatively conservative concept. We're glad to see that the headlights have completed their trip up the front fascia, matching up better with the corporate trapezoidal grille and providing a wider, more aggressive look. The jutting, Leno-esque lower valence of the concept has been reduced to more modest proportions, but the basic shape of the lower grilles remains the same. It also appears that the fenders haven't been pumped up as much as the concept's. The mild redesign matches what will probably be very mild mechanical changes. Previous reports have said that the new QX80 will retain the same platform and powertrain as the current model. We wouldn't be surprised, though, if there have been some suspension tweaks and maybe a few extra horsepower squeezed from the current 400-horsepower 5.6-liter V8. Also, though Infiniti hasn't revealed when the SUV will go on sale, we would expect it to arrive at dealers early next year. Related Video: Featured Gallery 2019 Infiniti QX80 Image Credit: Infiniti Infiniti SUV Luxury Off-Road Vehicles dubai motor show infiniti qx80 infiniti qx80 monograph