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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Infiniti offers chance to design Sebastian Vettel's helmet for the USGP

The Circuit of the Americas will host its second United States Grand Prix in November, and based on what's happening with New Jersey it might be the only US torch left alight in the Formula One firmament. The story even before the inaugural event was about getting American fans involved, and Infiniti appears to be making the first splash this year with a competition to design Sebastian Vettel's helmet for the first two days of race weekend.
The only thing required of the graphic designer within you is to head to the competition site, download the helmet template and slather it in your unique technicolor vision. It will require some thought to make something interesting, though, since much of the helmet is already committed to team and sponsor logos; other than a few thin strips along the sides, your creativity will be confined to the oval atop the shell. Vettel will choose the winner and will wear the selected lid during the free practices and qualifying.
The grand prize winner will also get a VIP trip for two to the grand prix as a guest of Infiniti, which includes some face time with the triple world champion himself. The contest is on now, the deadline for entries is 11:59 pm GMT (6:59 EST), Sunday, September 29th and the winner is chosen the very next day. There's a press release below with more info if you want the complete skinny before putting stylus to digital paper.

2019 Infiniti QX50 Essential Drivers' Notes Review | Variable impressions

The 2019 Infiniti QX50 is the brand’s second smallest crossover, and itÂ’s fully redesigned for the 2019 model year. Infiniti decided to use the stylish QX50 as a technology flagship, specifically using it to debut its variable-compression engine technology. It has since been shared with Nissan in the new Altima, but Infiniti got the new 2.0-liter turbocharged four-cylinder first. It makes a solid 268 horsepower and 280 pound-feet of torque, numbers that are very similar to the outgoing QX50Â’s 3.7-liter V6. However, the 2019 QX50 with all-wheel drive (as our tester is equipped) nets you 26 mpg combined to the old carÂ’s 20 mpg combined rating. Infiniti pairs the new engine with its continuously-variable transmission. We happen to be testing the absolute pinnacle of what a QX50 can be: the “Essential” trim level. The base QX50 Pure starts at $37,645, whereas ours towers up to $59,085. That steep price is thanks to the addition of several high-dollar packages, including the $7,500 Sensory Package. This is the price youÂ’ll pay to get the ultra-luxe interior that we happened to fall in love with. The Autograph Package added $2,000, netting us white leather with the blue suede accents. Then the ProActive ($2,000) and ProAssist ($550) packages provide all the advanced driver assistance features like ProPilot Assist. Take note that the frustrating steer-by-wire (DAS) system is also included in the ProActive Package. Assistant Editor, Zac Palmer: When fully optioned as our QX50 Essential tester is, this interior can mix it up with the best in the business. You may have to sell a kidney to afford it, but the quilted white semi-aniline leather, soft blue suede and light maple (real) wood is going to make it all worthwhile. Infiniti certainly nailed it on the materials, but the interior design and styling flourishes are executed just as successfully. There's a simplicity to the flatness and gently curving horizontal lines that feels so graceful and luxurious. I feel that I'd never tire of the cream, brown and blue color combination, though that light-colored leather means I'd forever be trying extra hard to keep it clean. All of this interior loveliness was almost enough to make me forget about this crossover's interior tech shortcomings. Infiniti hasn't integrated Apple CarPlay or Android Auto, and the stock infotainment system isn't nearly polished enough to warrant such an omission.