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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2024 Infiniti QX80 gets Dark Chrome Appearance package, higher price

The body-on-frame Infiniti QX80 is entering the 2024 model year with a new appearance package offered on the most expensive trim level. It's otherwise unchanged compared to the 2023 model, which received Amazon Alexa compatibility, but every trim becomes more expensive. While the QX80's overall design doesn't change, the range-topping Sensory trim level gets an optional Dark Chrome Appearance package that includes black-painted door mirror caps as well as Dark Chrome trim on the front end, the fenders, and the hatch. The bundle gives the SUV a more subtle look, as models not equipped with the Dark Chrome Appearance package ship with flashier bright exterior trim pieces. The list of standard features includes a 12.3-inch touchscreen plus Apple CarPlay, Android Auto, and Amazon Alexa compatibility. Driving aids? It's got them: a surround-view camera, forward emergency braking with pedestrian detection, and back-up collision intervention come standard. The QX80 isn't the newest or best-selling model in its segment, but it's not as outdated as the age of its platform suggests. Infiniti positions the QX80 as its most expensive model, and it's increasing pricing across the board for 2024. Pricing is as follows: QX80 Luxe rear-wheel-drive: $76,045 ($1,650 more than in 2023) QX80 Luxe four-wheel-drive: $79,195 ($1,700 more than in 2023) QX80 Premium Select rear-wheel-drive: $80,680 ($1,685 more than in 2023) QX80 Premium Select four-wheel-drive: $83,780 ($1,685 more than in 2023) QX80 Sensory rear-wheel-drive: $87,730 ($1,685 more than in 2023) QX80 Sensory four-wheel-drive: $90,830 ($1,685 more than in 2023) Note that these figures include an $1,895 destination charge. The brand collected a $1,395 destination charge in 2023. Infiniti hasn't made any mechanical changes to the QX80. Power comes from a tried-and-true 5.6-liter V8 rated at 400 horsepower and 413 pound-feet of torque. It's bolted to a seven-speed automatic transmission, and it gives the big SUV a towing capacity of up to 8,500 pounds. Dealers across the nation will begin receiving the 2024 QX80 in the coming weeks. Infiniti hasn't commented on what's next for the model, but weaving together various tidbits of information released earlier in 2023 nudges us in the right direction.

Infiniti EV coming in 2021

Infiniti announced that it will offer new electrified vehicles starting in 2021. Nissan CEO Hiroto Saikawa said that its luxury brand will build its first all-electric car in 2021, as well as new "e-Power" vehicles – series hybrids with batteries charged by gasoline generators. Nissan has introduced e-Power vehicles in other markets, including the Note e-Power and the Serena e-Power minivan. Now it will extend that technology to Infiniti, providing a similar driving experience to an EV with the convenience of a gas-powered vehicle. Infiniti also said that we can expect "beautiful vehicles" like the Q Inspiration Concept that debuted at the 2018 Detroit Auto Show. Infiniti doesn't plan on producing the Q Inspiration, but it will certainly influence future vehicles in terms of both styling and technology. The Q Inspiration uses variable compression technology, which the company intends to use to improve efficiency and performance of its gasoline-powered cars. Infiniti expects half of its global sales to be electric vehicles by 2025 (it's not clear whether the automaker is lumping series hybrids into the electric vehicle category). And while there's no way that Infiniti will release a production version of its all-electric Prototype 9 EV, seen above, we'll hold onto that dream anyway. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.