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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2022 Infiniti QX80 Interior Review | Refreshed, but still behind

You might assume the 2022 Infiniti QX80’s interior is filled with outdated technology from when it launched here about 10 years ago, but thatÂ’s not entirely true. You see, despite the rest of the car carrying over from the previous model year, the 2022 model year QX80 enjoys a refreshed interior. While this interior is updated, thereÂ’s no need to get overly excited. Nissan put the Armada through a mid-cycle refresh last year, and the QX80 essentially cribs all of its new bits directly from the Nissan. WeÂ’ve already tested the Armada, so we had an idea about what to expect when the refreshed QX80 landed at our doorstep. Thankfully, for InfinitiÂ’s sake, the ArmadaÂ’s new interior is nice enough that it's largely acceptable in the more luxurious QX80. It features a new, high-res touchscreen, flashy plastics, a simple layout and vital tech like a wireless phone charger, USB-C port and wireless Apple CarPlay — unfortunately, Android Auto remains a wired-only affair. The new look of this tall and vast center stack doesnÂ’t jive perfectly with the QX80Â’s flowy, rounded interior design, but thatÂ’s what you get when part of the interior is updated and the rest is left to carryover. Straight, strong lines dominate the center stack, complemented by rectangular vents. Meanwhile, rounded wood trim flows out of this brutalist center stack in a jarring manner that makes the interior look like two different designers worked on it separately, then had their work combined.  Functionally, the new parts of the interior are just fine. The new single touchscreen and its supporting user interface is a welcome update over the old dual-screen infotainment system that's still found in other Infinitis (it had only just received that system for 2020). Its large, width-oriented and mounted higher for easy viewing, plus the presence of supporting physical knobs and buttons make vital controls easy to use and adjust. The odd storage compartment in the dash houses the wireless phone charger, and the 12V outlet is hidden in there alongside it. We enjoyed the presence of a wireless phone charger, but it didnÂ’t charge our phones quickly, and the phoneÂ’s movement on the mat would sometimes cause it to stop charging altogether. Surprisingly, the QX80 is fitted with a camera rearview mirror, which was a nice surprise to see.

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).