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Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.

2014 Infiniti Q50

Avoiding An Identity Crisis... For Now
Infiniti is a brand that has been quietly undergoing major upheaval - and not just with the numbers and letters on its trunklids. Back in December, Nissan's premium brand rankled fans and pundits by announcing it would redo its alphanumeric nomenclature, yet that decision was but a PR speedbump - there are bigger fish to fry. After all, this is a marque that was on the chopping block just a couple of years ago, and now it has a major opportunity to succeed thanks to new investment, new independence (Infiniti is now responsible for its own design, engineering, marketing, quality and human resources), a new global headquarters in Hong Kong, and new marching orders from new leadership that calls for a revitalized and expanded portfolio.
Yet if you think that the Q-based naming convention is the first sign of the brand's new direction, you might have missed Infiniti's biggest signal flare: the 2013 JX crossover. Fine premium three-row crossover that it may be, it's still the first Infiniti in ages that operates without a scintilla of driving entertainment at the core of its genetic makeup. (The last - and perhaps only - previous example was also Pathfinder-based, the 1997 QX4). To be fair, three-row CUVs have a laundry list of priorities before driving enjoyment figures in, but the message the JX (henceforth known as the QX60) sends is clear: Infiniti is going after more segments and more customers. Plans are afoot to expand the company's product line by a whopping 60 percent over the next five years, and in short, that means Infiniti is no longer content to be the unsung Japanese BMW - it needs vehicles that satisfy a wider swath of consumers. Despite all this, Infiniti officials we spoke with were keen to assert that driving pleasure remains very much core to their mission, and to that of this 2014 Q50 in particular.

F1-inspired, 563-horsepower Infiniti Q60 Project Black S details finally revealed

Despite being first revealed at the 2017 Geneva Motor Show, Infiniti has been quite coy concerning the details of its F1-inspired hybrid super coupe, the Q60 Black S. That ends at this year's Paris Motor Show, where the company has finally spilled specific information about the car. It's technologically fascinating, even if the on-paper performance doesn't sound all that shocking. Total power output of the concept, now called Q60 Project Black S, is 563 horsepower, with final torque figures yet to be announced. That power comes from a combination of the twin-turbocharged 3.0-liter V6 found in the Q60 Red Sport 400, along with a trio of motor-generator units that have similar functionality as those found in the Renault Sport F1 car's KERS (Kinetic Energy Recovery System). One large one is connected to the rear axle and generates electricity under deceleration like most hybrids, and it can deliver 160 horsepower under acceleration. The other two motor-generators are coupled to the turbochargers. They generate power under acceleration as the turbines spin. They also act as an electrical anti-lag system, spinning up the turbines when hitting the throttle again after it has been closed in order to provide maximum boost immediately. Power for and from these motor-generators is stored in a 4.4-kWh lithium-ion battery pack. All the powertrain's power goes through a seven-speed automatic transmission to the rear wheels via a mechanical limited-slip differential. The company claims it can hit 62 mph in under 4 seconds. One of the advantages of this powertrain is that electricity is generated both on acceleration and deceleration, which helps maintain battery charge so the motor assistance can be used more of the time. How aggressive the car is with the electrical boost is determined by which mode the vehicle is in, Road, Quali (for qualifying), or Race. Road is the most conservative, whereas Quali is the most aggressive. The reason for this is that if you're qualifying, you have to go the fastest you can in a short amount of time. A digital simulation of the car running a lap in Quali mode at Circuit de Catalunya estimated it would use 15 percent of the battery charge. That means it could do a little over six laps in that mode and maintain full use of its electrical assists. Race mode conserves battery life more, since you'll want that power over the course of the race. A downside to the Project Black S hybrid system is that it's really heavy.