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Infiniti teases Qs Inspiration electrified sedan concept for Auto Shanghai

Infiniti has the third installment of its Q concept lineup ready for Auto Shanghai in a couple of weeks. The 2018 Detroit Auto Show saw the Q Inspiration concept, a slinky pearlescent sports sedan. This year's Detroit show welcomed the QX Inspiration concept, an ivory electric crossover that previewed a future product. The Shanghai debut blends the two with the Qs Inspiration concept, "an electrified sports sedan for the future," that previews a forthcoming product. The Qs Inspiration appears to pick up where the 2018 Q Inspiration left off. We noted last year's show car didn't have visible tailpipes, and we suspected an electric powertrain. That wasn't the case — Infiniti said the brand's VC-Turbo technology powered the four-door. This new Qs Inspiration is built on an "all-new flexible architecture developed specifically for electrified powertrains." That's a curious distinction if by electrified Infiniti means an electrically assisted ICE. If a car needs all the paraphernalia of an ICE drivetrain, where's the electric leap? It must be somewhere, because Infiniti says the Qs Inspiration is as groundbreaking as the Q45 sedan that birthed the brand in 1989. Company boss Christian Meunier said, "Electrification creates a range of new possibilities for sedans," the concept "letting us imagine how this type of car could be reinvigorated and adapted to fit the changing needs and tastes of drivers." The teaser tells us nothing but to expect more white. There will be an "electrified form language" outside, a "minimalist cabin" inside. The dual-zone interior contains a "clutter-free cockpit ... to engage the driver, and a relaxed passenger zone that make the most of the generous interior space." Naturally, there'll be more Japanese "artistry and craftsmanship" than you can process in one sitting. Stay tuned April 16 for the reveal.

2022 Infiniti QX55 First Drive Review | A gorgeous value

Looking at the luxury crossover market, you can probably guess that there’s a clear demand for fastback variants. All the German automakers offer multiple coupe-like crossovers. The rest of the industry hasn't been so sure, including Infiniti, which didn't originally plan to offer a rakish version of its QX50. Yet here is the 2022 Infiniti QX55, and it's the direct result of customer demand. The people wanted it, so Infiniti brought it.   The company didnÂ’t just stop with the low, curvy roofline, though. The front fascia features a wavy, almost sculptural grille, a deeper chin spoiler and crisp black accents around the outboard grilles. The rear gets wider taillights with pronounced LED segments and a diffuser between the tailpipes. The license plate has been moved to the bumper, too, so that you get a big Infiniti badge and proud brand lettering across the hatch. On top of that, every QX55 gets big 20-inch wheels. These detail changes, plus the new roof make this not only a much more attractive-looking iteration of the QX50 but also arguably the best-looking crossover “coupe” in the segment. InfinitiÂ’s flowing design language naturally complements the QX55Â’s shape, and it looks almost like it was designed to be this way in the first place, whereas competitorÂ’s SUV coupes tend to look like afterthoughts. Mechanically, the QX55 is nearly identical to its boxier QX50 sibling. The only main distinctions are that the QX55 comes with all-wheel drive as standard, and the new body actually improved chassis rigidity by 10%. The engine is the same turbocharged, variable-compression 2.0-liter four-cylinder from the QX50 making the same 268 horsepower and 280 pound-feet of torque. Fuel economy is also identical at 22 mpg city, 28 mpg highway and 25 mpg combined. Power goes through a CVT, which again, is basically the same as the QX50Â’s. ItÂ’s not the smoothest engine in the segment, but itÂ’s a responsive and playful one, delivering great low-end torque. The CVT is smooth and reacts quickly to acceleration demands. It has a manual mode that works decently, too, but you never have full manual control. So you might as well let it do things automatically, which is no bad thing. As for the ride and handling, the QX55, even with its extra rigidity, feels just like the QX50. It has a soft, plush ride and an extremely quiet cabin befitting a luxury car. But when itÂ’s time to corner, itÂ’s deeply disappointing. ThereÂ’s lots of body roll and understeer.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.