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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti electric crossover will mark a milestone at Detroit Auto Show

In November, it was announced that both Nissan and Infiniti will display EV concepts at the 2019 North American International Auto Show in Detroit, taking place in January. Previously, it wasn't made clear what kind of vehicles they would be, but Infiniti stated today that its Detroit concept will be an electric crossover. Both the Nissan and Infiniti concepts will continue the design direction shown by Infiniti's Q Inspiration concept, and later next year, there will be stylistically similar cars shown at the Tokyo Motor Show in October. The luxury brand has released the above teaser photo of the crossover, depicting sharp headlights and a lit grille outline surrounding the badging. We can also see large wheels and tires and sizeable, defined wheel arches. Future Infinitis will be electrified from 2021 on, featuring either serial hybrid tech or full electric drivetrains. Serial hybrid refers to using Nissan's e-power technology, which relies on range extender engines instead of a large combustion engine (such as Infiniti's lauded VC-Turbo). The Detroit Auto Show is also a significant event for Infiniti, as the brand and its first car, the grille-less Q45 luxury sedan, was first displayed 30 years ago at the 1989 NAIAS. "Thirty years ago, as a 24-year-old designer in the audience, I saw the birth of Infiniti in person and am proud to be part of the journey of creating iconic luxury automobiles," said Nissan's senior vice president for global design, Alfonso Albaisa. Meanwhile, Infiniti's November 2018 sales were the best November numbers in the brand's history. "The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand," said Karim Habib, Infiniti's design director. Earlier, Albaisa echoed his statements, telling us how electrification can inspire the brand's future design thanks to the battery packs' size development, saying: "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more." Related Video:

Infiniti shows off the new Q50 engine lineup in Chicago

Infiniti has a raft of engine options it's rolling out on the Q50 sedan. We found out about most of them a couple of months ago, but they're now confirmed in all their turbocharged glory. And they'll all be showcased this week at the Chicago Auto Show. The base engine is a 2.0-liter turbo four based on a Mercedes design and built at the new joint-venture engine plant in Tennessee. The engine produces 208 horsepower and 258 pound-feet of torque and will be available in the Q50 2.0t in either rear- or all-wheel drive. If those specs strike you as familiar, they're the same that you'd find in the Mercedes CLA250 and GLA250, both of which similarly make their 4Matic traction optional, but come standard in front- (not rear-) drive form. Above the four-pot sits a new 3.0-liter twin-turbo V6 that replaces the naturally aspirated 3.7-liter unit and will be available in two states of tune. The 3.0t model offers 300 hp and 295 lb-ft, but the performance model – dubbed Q50 Red Sport 400 – cranks it up to 400 hp and 350 lb-ft. Both versions come mated to a seven-speed automatic transmission and either rear- or all-wheel drive. The fourth powertrain options carries over in the form of the Q50 Hybrid, which still pairs a naturally aspirated 3.5-liter V6 to a 50-kW electric motor for a combined output of 360 hp. So if you like your sports sedan to come with some manner of assist, the Q50 offers plenty of choices. But if you're in the atmospheric camp, we're afraid you'll have to look elsewhere. Related Video: Infiniti Presents Three New Q50 Sports Sedan Engines for the First Time at the 2016 Chicago Auto Show - Q50 Red Sport 400 offers new 400-horsepower VR-series 3.0-liter V6 twin turbo engine - Advanced 300-horsepower VR V6 twin-turbo version shown for the first time in Chicago - Pair of new V6 twin turbo engines joined by new 2.0-liter turbo inline-4 rated at 208 horsepower CHICAGO (Feb. 11, 2016) – Infiniti today revealed the full lineup of new advanced engines for its Infiniti Q50 sports sedan at the 2016 Chicago Auto, including two 3.0-liter V6 twin turbo engines and a 2.0-liter 4-cylinder turbo engine. The trifecta of new powerplants will be available beginning this spring. Joining the three new engine-equipped Q50 models – designated the Q50 2.0t, Q50 3.0t and Q50 Red Sport 400 – on display at the country's oldest and best-attended auto show are the redesigned 2016 QX60 crossover and the all-new QX30 premium active crossover.