2011 Infiniti Qx56 2wd 8-passenger Navigation Rear Entertainment 1 Owner on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti will move back to Japan from Hong Kong in 2020

BEIJING – Nissan's premium brand Infiniti is relocating its headquarters back to Japan from Hong Kong, its home since 2012, to create "more operational efficiencies" with its parent company, according to a document seen by Reuters on Wednesday. The move planned for mid-2020, and expected to be publicly announced later on Wednesday, will help the Japanese automaker cut costs amid a slump in its global earnings in the year ended March 31. "The relocation will further integrate (Infiniti) with global design, research and development and manufacturing functions based in Japan," Nissan said in the statement, adding that Infiniti would continue to "operate independently". The move also was "crucial" for Nissan to follow through on its strategy to electrify the Infiniti lineup, the document said, with plans for every premium model launched from 2021 to be either all-electric or "e-Power" hybrid. A Nissan official, speaking on condition of anonymity, said that while there was a "fair amount of platform and other base technology sharing" between Infiniti and the main volume brand Nissan, "there could be more". Nissan's global operating profit plunged 45% in the last fiscal year and would likely drop another 28% to "rock bottom" in the current one, according to company filings earlier this month. Infiniti's move back to Japan will reverse a decision made under ousted leader Carlos Ghosn to dilute the premium brand's Japanese origins in order to foster a more global image. Its Hong Kong headquarters has about 180 employees who were told about the move back to Yokohama earlier on Wednesday, according to the Nissan official. The Hong Kong headquarters and the global image it was intended to promote were seen as critical for Infiniti to make inroads in China, where being Japanese can sometimes be a handicap because of historical animosities. In 2012, Infiniti and other Japanese brands took a battering in the wake of diplomatic spats over disputed islets known as Diaoyu in China and Senkaku in Japan. Since then, Japan's bilateral relationship with China has steadily improved and Japanese automakers including Nissan and Toyota are seeing their businesses expand, even as China's overall auto market has slumped over the past year. (Reporting by Norihiko Shirouzu; Editing by Stephen Coates)

2019 Infiniti QX50 First Drive Review | A high-tech engine flies under the radar

Update: An Infiniti representative reached out after this review was published and noted that the "Park with Easy Steering" function of the Direct Adaptive Steering system was erroneously left engaged. Infiniti says this feature "reduces feel considerably at low speeds to aid in parking", and that the Easy Steering function will be disabled by default in customer cars unless the customer chooses to engage it. This seems to explain the issues our reviewer had with low-speed steering feel, although we've had other problematic experiences with Direct Adaptive Steering in a broader sense – not to mention the fact that the drive-by-wire system has been recalled several times to fix various issues, and also recalibrated in response to criticism. We hope to get another QX50 soon, and if so we'll compare the low-speed steering response with Easy Steering on and off. Even as manufacturers rush headlong into electrification and autonomous driving, revolutionary internal-combustion engine technologies are still being developed. Consider the Mazda Skyactiv-X Spark Controlled Combustion Ignition process, for example. But Infiniti's VC-Turbo four-cylinder engine, which makes its debut in the 2019 QX50, is truly a work of engineering fortitude. The engine realizes the long-held ambition among engine manufacturers to create a way to alter the compression ratio on the fly, a boon to both power and fuel efficiency. It's a brilliant bit of science that's, unfortunately, still in search of the right car. Don't get us wrong, the QX50 is perfectly competent — it's an exceedingly quiet and comfortable cruiser. However, it's no longer the driver-pleasing machine its predecessor was. That car, originally known as the EX35, was built atop Nissan's sporty FM platform, a front-midship, rear-wheel-drive layout putting the engine aft of the front axle line and giving the vehicle the athletic driving dynamics of a sport sedan. In fact, it was basically a G37 hatchback, and it was sold as the Skyline Crossover in Japan. A shortened FM chassis underpinned the 370Z, to put a finer point on it. For those more concerned with comfort than corners, the 2019 QX50 might actually be a more useful. It rides atop an all-new front-wheel-drive chassis, which means it's able to add more space for both passengers and cargo. It trades a heap of the old QX50's sportiness for comfort and packaging efficiency. If that sounds good to you, perhaps the new QX50 is the right crossover.