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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Infiniti explored V8, diesel, hybrid power for Q50 Eau Rouge

Infiniti boss Johan de Nysschen "insists" the car be put into production.
Over the past few years, rumors have swirled about an Infiniti-badged, four-door version of the Nissan GT-R. Makes sense to us - Infiniti could certainly use a performance halo, and the seemingly forgotten IPL initiative hasn't exactly bore any interesting fruit. Enter the Q50 Eau Rouge, which recently debuted for a second time at the Geneva Motor Show packed with the 3.8-liter, twin-turbocharged heart of Godzilla itself.

Infiniti Q30 Concept might be the cleverest Q model yet

When we first got official word of the Infiniti Q30 Concept, the Japanese automaker said that the crossover's "harmonious contrasts and dissymmetric philosophy" would "make an emotional connection with customers spontaneously." Now, we might not be heads of design studios or directors of marketing departments, but we're pretty sure we can translate that to: "The production Q30 will compete with the Audi A3 and Mercedes-Benz CLA-Class."
In all seriousness (if we can say that of a concept car painted a sort of rose metallic), the Q30 concept looks fetching here in Frankfurt; its rather convoluted and flowing bodywork just carried off successfully because of its grownup hatchback proportions and, frankly, huge wheels. The Q30 could seemingly slot into the current, attractive Infiniti range of production cars and not look amiss (though we'd prefer a color palette that looks a little less like Grandma's sitting room sofa).
Look above for our live images of the Infiniti Q30 Concept from the show floor in Frankfurt, below for stock pictures of the thing, or scroll down to re-read the breathless press release.