2006 Infiniti Qx56 2wd Navigation 8 Passenger Chrome Wheels Super Clean on 2040-cars

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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

2016 Infiniti QX60 Quick Spin

UPDATE: The original version of this story called Mazda's range-topping CX-9 the Platinum. This is incorrect. The top-of-the-line model will be called the CX-9 Signature. The story has been edited accordingly. When it comes to selling cars, getting customers into showrooms is half the battle. For Infiniti, one of its biggest draws is the QX60 – the three-row CUV originally known as the JX35, based on parent company Nissan's Pathfinder. QX60 buyers are young, female, and – most importantly – nine out of ten are new to the brand. The facelifted QX60, which was originally introduced in December, is here to maintain those stats. That's important, especially now, as increasingly premium mainstream offerings are proliferating throughout the market. This isn't a new trend – GMC's Acadia Denali predates the JX35, for example – but now the QX60 has to contend with things like the Ford Explorer Platinum, Honda Pilot Elite, Dodge Durango Citadel, and the upcoming Mazda CX-9 Signature. These vehicles are similarly priced, and offer similar capabilities and accoutrements to the QX60. Infiniti timed its QX60 update well, then, with a focus on aesthetics and maintaining the same driving dynamics. In the end, Infiniti offers a freshened CUV that should have no trouble keeping foot traffic flowing into the brand's showrooms. Driving Notes This might not be the popular opinion, but to our eyes, the QX60 is the best-looking product Infiniti currently makes (of course, the Q60 Coupe will trump that when it enters production). This thing has presence – we caught ourselves staring a number of times. But our lingering glances make sense when you look at the QX60 alongside the original JX35. The former lacked real hard edges or sharp details. Look at this comparison gallery to see the difference. What's remarkable is that Infiniti made this big visual improvement as part of a mid-cycle refresh. Yes, the front and rear fascias, headlights, and taillights were swapped out, but the cumulative effect is a dramatically more premium and refined aesthetic. We dig the way the dark grille integrates more neatly with the lower intake, and the LED running lights give the sharper, more aggressive headlamps a piercing effect. Out back, a revised rear bumper and a wider chrome strip produce a more substantial, upright appearance. These are little changes, to be clear, but taken as a whole they feel far more sweeping. The same can't be said of the cabin.

Infiniti's fastback 2021 QX55 crossover shows its stylish rear end

First announced in August 2019, the Infiniti QX55 will finally make its global debut on Tuesday, November 17. Nissan's luxury division released a preview image that gives us the best look yet at the next addition to its range. The QX55 is closely related to the QX50 crossover under the sheetmetal, but it stands out from its more family-friendly sibling with a rakish, fastback-like roofline that will inevitably attract the coupe label. It will be to the QX50 what the BMW X4 is to the X3. Although we haven't seen its front fascia yet, Infiniti's preview image shows the rear end wears horizontal LED lights that stretch deep into the quarter panels, along with a roof-mounted spoiler. We were pleasantly surprised by the QX50's upmarket interior, so we're expecting a comparable degree of opulence in the QX55. It's too early to tell if Infiniti will simply copy the 50's cabin layout and paste it inside the 55, or if the latter will receive a look of its own. Similarly, technical specifications won't be published until the model's introduction. We expect that the VC Turbo four-cylinder engine, which was a finalist for the 2019 Autoblog Tech of the Year award, will appear on the roster. All-wheel drive will certainly be available, and Infiniti may offer an entry-level variant with front-wheel drive. Infiniti will present the 2021 QX55 online Tuesday during an event that will star singer Aloe Blacc. It will stream the concert-unveiling cross on its various social media platforms starting at 8:55 p.m. Eastern time, 5:55 p.m. Pacific time. Built in Mexico, the model will arrive in American showrooms in early 2021 with a base price pegged above $40,000. What's next? The QX55 will stand out as the first model released under Infiniti's Nissan-Plus strategy, which was presented as a way to cut costs and boost profits by increasing the number of components it shares with its parent company. However, leaning more heavily on Nissan will not dilute its image or its products, according to executives. Stylists are in the process of overhauling Infiniti's design language, and the brand's reboot will put a major emphasis on technology. Looking ahead, the QX will be followed by the next-generation QX60, which is tentatively due out in 2021 as a 2022 model, and by the company's first series-produced electric car. Related Video: