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Infiniti extends long-wheelbase Q50 L for the Chinese market

Want to sell your luxury sedan in China? You're going to need a long-wheelbase model. Not because the still-dominant Chinese government mandates it, or because the customers are taller, but because Chinese buyers tend to like being chauffeured around in the back of their luxury sedans instead of driving themselves, so the priority is on rear-seat space over driving dynamics.
We've seen the likes of Audi, BMW, Cadillac, Mercedes-Benz and Volvo all roll out long-wheelbase versions of their compact and midsize sedans specifically to cater to Chinese tastes. Even Infiniti - which now bases itself in Hong Kong - offers a long-wheelbase Q70 L not only in China but around the world, and has now bolstered its extended offerings with the reveal of the Q50 L, set to debut at the Chengdu Motor Show later this month.
Set to be produced locally for the local market, the Q50 L adds nearly two inches to the wheelbase of the Q50 to the benefit of rear-seat legroom. Power comes from Infiniti's 2.0-liter turbo four offering 208 horsepower and 236 pound-feet of torque, driving to the rear wheels through a seven-speed automatic transmission with drive-by-wire steering.

Infiniti hires Sebastian Vettel as Director of Performance

Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there'd be more of that kind of involvement on the way? It's been made official with the three-time Formula One World Champion being named Infiniti's Director of Performance.
Although the announcement is fresh, Vettel's time on the job isn't, Infiniti saying that Vettel went to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti's F1 collaboration with Red Bull, about the tie-up he had also said, "Like Mercedes has AMG and BMW has M - whether it's called IPL or not - we want to have something in that space." If the brand is still serious about that, Vettel's chops could help them deliver the kind of performance they'd need as upstarts to challenge the ringleaders of that particular hi-po circus.

2017 Infiniti QX30 brings style in a small package to LA

There are already no shortage of luxurious compact crossovers on the market, like the Lexus NX and Mercedes-Benz GLA-Class. Infiniti clearly sees room for growth with the debut of the production QX30 at the Los Angeles Auto Show. The highly sculpted CUV arrives next year to offer another stylish entry in the segment. The production QX30 clearly adapts the swoopy concept's design from the Geneva Motor Show, but the designers soften things slightly. The kinked C-pillar comes straight from the earlier shape, and the arching character line now runs through both door handles along the side. Narrow lights at the front and rear also give the CUV a sporty look. Inside, leather and metallic trim abound, and the infotainment system sits high on the center stack. The QX30 will be available with diesel and gasoline engines, depending on the market, but the 2.0t on the fender here suggests this one uses the turbocharged unit from its Q30 hatchback sibling with 208 horsepower and 258 pound-feet of torque. A seven-speed dual clutch gearbox is standard on the CUV, and an all-wheel-drive system can send up to 50-percent of the power to the rear wheels as necessary. Infiniti hopes young buyers gravitate toward the model's bold shape when the QX30 goes on sale. LA seems like the perfect place to catch the eye of these potential customers. Infiniti QX30: A premium active crossover for all purposes • QX30 debuts as a new premium offering for global markets • Combines crossover appearance with signature Infiniti design cues • Delivers a confident drive and versatile attitude, aided by intelligent all-wheel drive • Intuitive technologies enhance safety, comfort and convenience • Part of first Infiniti production in Europe, at new facilities in Sunderland, UK • Simultaneous world premieres at Los Angeles and Guangzhou motor shows HONG KONG – The Infiniti QX30 premium active crossover is making its simultaneous global debut at the 2015 Los Angeles and Guangzhou international motor shows – signalling the next phase of the company's global growth strategy. Created for a new generation of premium buyers who appreciate category-defying design inside and out, the QX30 boasts a purposeful appearance that makes a bold visual statement as part of Infiniti's premium model line-up.