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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Infiniti QX55 spied for the first time looking sleek

The Infiniti QX55 is well on its way to joining the crossover coupe ranks in 2020, and here’s our first view of the car out testing. Infiniti is expected to debut the ‘ute in the first half of 2020, so it wonÂ’t be long till we see it without the swirls and body cladding on it, too. As the name suggests, the QX55 is a derivative of the QX50 crossover, which was just completely redesigned for the 2019 model year. Infiniti debuted its new VC-Turbo (variable compression) engine technology in that crossover, and itÂ’ll certainly be along for the ride in the QX55 as well. The latest teaser suggested that Infiniti would be greatly differentiating this crossover coupe to the rest of the field by giving it a uniquely long tail for more cargo space. That tail still exists on the vehicle caught out testing, but it doesnÂ’t look drastically different than other vehicles of its ilk. To that end, rear cargo space is likely to be slightly down from the more traditionally shaped QX50, even if itÂ’s slightly better than competitors. However, rear seat space appears to be better than expected. The roof itself doesnÂ’t taper at a horribly steep angle into the rear passengerÂ’s heads, and the rear windows are large enough that they may only cause minor claustrophobia. Most of everything except for the rear end will likely resemble the QX50 verbatim, so itÂ’s just the back half that weÂ’re waiting for in the reveal. The grille itself has the same waveform shape as the normal QX50, and the body creases in the hood and doors protruding through the skin-tight camo resemble it as well. Even the wheels on this tester are exactly the same design as the rollers used on the production QX50. When it does come out, the QX55 will join its German competition in this stylish but utility-hampered segment. The BMW X4 and Mercedes-Benz GLC Coupe will be the main targets when we expect this car to hit dealer lots later this year. Related Video:    

Major automakers post mixed US June sales figures

General Motors, Ford and Fiat Chrysler Automobiles NV posted declines in US new vehicle sales for June on Monday, while major Japanese automakers reported stronger figures. Once again, demand for pickup trucks and crossovers offset a decline in sedan sales. Automakers' shares rose as overall industry sales still came in above Wall Street expectations. The US auto industry is bracing for a downturn after hitting a record 17.55 million new vehicles sold in 2016. Analysts had predicted that overall, US vehicle sales would fall in June for the fourth consecutive month. As the market has shown signs of cooling, automakers have hiked discounts and loosened lending terms. Car shopping website Edmunds said on Monday the average length of a car loan reached an all-time high of 69.3 months in June. "It's financially risky, leaving borrowers exposed to being upside down on their vehicles for a large chunk of their loans," said Jessica Caldwell, Edmunds' executive director of industry analysis. GM said its sales fell about 5 percent versus June 2016, but that the industry would see stronger sales in the second half of 2017 versus the first half. "Under the current economic conditions, we anticipate US retail vehicle sales will remain strong for the foreseeable future." GM shares were up 2.4 percent in morning trading, while Ford rose 3.3 percent and FCA shares jumped 6 percent. "US total sales are moderating due to an industry-wide pullback in daily rental sales, but key US economic fundamentals clearly remain positive," said GM chief economist Mustafa Mohatarem. "Under the current economic conditions, we anticipate US retail vehicle sales will remain strong for the foreseeable future." Ford said its sales for June were hit by lower fleet sales to rental agencies, businesses, and government entities, which fell 13.9 percent, while sales to consumers were flat. But it sold a record 406,464 SUVs in the first half of the year, with Explorer sales increasing 23 percent in June. And sales of the F-150 had their strongest June since 2001. On a media call, Ford executives said an initial read of automakers' sales figures indicated a seasonally adjusted annualized rate of around 17 million new vehicles for the month, which would be better than 16.6 million units analysts had predicted. FCA said June sales decreased 7 percent versus the same month a year earlier.