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Infiniti QX80 to spearhead new direction for Nissan's luxury brand

Infiniti has had a tumultuous time in the last few years. However, a new plan is under way to revive Nissan's luxury marque, and to give it some much-needed direction. Now, Infiniti chairman Peyman Kargar has detailed his plans for the first time, and revealed that the QX80 will be at the vanguard of this new push. Left to languish under former Nissan CEO Carlos Ghosn's quest for market share at the cost of all else, Infiniti's lineup failed to receive the necessary updates in several hotly contested segments. In a time when the luxury brands have seen record profits, Infiniti has instead seen its sales plummet. In 2018 the brand was among the first to announce a date by which it would "go electric." That was taken by many to mean solely electric or hybrid vehicles after 2021, but that time has come and gone. Infiniti missed its own deadline for a first EV model last year, and sales have nosedived by more than 50 percent since 2019 (117,708 in U.S. sales in 2019, versus 58,553 in 2021). Part of that is due to the  pandemic and resulting semiconductor shortage that's plagued the entire industry, but there's no doubt that the brand is seldom uttered in the same breath as Mercedes, BMW, Lexus or Audi. Speaking with Automotive News, Kargar outlined a three-phase plan to get Infiniti back on its feet. The first phase, focusing on restructuring and recovery, was just completed in March. Infiniti has now turned record profits globally, Kargar said.  Phase two has now begun and will play out through March 2026. By this time next year, designers will have locked in a new corporate face to take over on all new models. Leading the charge with that identity will be a new QX80 that arrives in late 2023 or early 2024.  Kargar didn't disclose details, but called it the future flagship of the marque. It will have enhanced performance specs to distance itself from the Nissan Armada on which it is based. Infiniti hopes that the QX will be seen as a competitor against the likes of the Cadillac Escalade Lexus LX, and Range Rover. Despite riding on the same platform as the Patrol — a Land Cruiser-like body-on-frame SUV — since 2010, the QX has not fallen in sales as much as other models. Part of the rebranding also includes a unification of Infiniti's identity. Kargar spoke of a new dealership look and feel, which includes a "brand scent" for showrooms and a "sound signature" that will tie in apps, websites, and call centers.

Infiniti previews a new... something

Sometimes we get a teaser image and accompanying statement where we can at least surmise what the automaker is up to. This is not one of those times.
The automaker, in this case, is Infiniti, and the teaser image shows only a grille with a similar shape to what you'd find on most of the company's products, albeit with a curvier mesh. Which isn't much to go on, really, and the accompanying statement (which you can read below in its forty-word entirety) doesn't give us much more. All it says is that the vehicle in question - which we'll wager is a concept car instead of a production debut - has "style and substance" embodied in a "vision... on a scale not seen before" from Infiniti.
Given the French peppered into the release and the encroaching chronological proximity of the Paris Motor Show, we'd guess that's where Infiniti will reveal this latest but of inspiration, but just what form it will take is still a mystery.

Infiniti QX Monograph Concept debuts at Pebble Beach looking large

The Infiniti QX Monograph Concept is here, and it sure presents like a veiled look at the next Infiniti QX80 SUV to us. Now, Infiniti didn’t make any allusions to the QX80 in its announcement at Pebble Beach, but the full-size dimensions and general shape tell us pretty much everything we need to know. This reveal is also a continuation of InfinitiÂ’s “Monograph” line of concept cars with the most recent one being the QX60 Monograph. That concept previewed what would become the production QX60, suggesting that this next Monograph concept will do the same for the larger QX80. As for the details of this particular design concept, Infiniti went into great detail about all its elements. Starting up front, the grille is meant to evoke a bamboo forest with its gentle arcing lines surrounding the new Infiniti logo. Meanwhile, the black finish and surround hint at the power found behind it — Infiniti didnÂ’t say what this concept is powered by, but we fully expect the next QX80 to have a gasoline engine situated under the hood. Flanking the grille are the lights that Infiniti says feature its “digital piano key” design and both “welcome” and “farewell” animation sequences. Since the headlights and DRLs are separated, Infiniti went ahead with that intricate “piano key” look for the DRLs to create a distinct signature. They wrap from the grille to around the side of the front bumper in an attempt to emphasize the width and height of the QX Monograph. You really get a sense of the QX MonographÂ’s size from its side profile. It has a vast monotone greenhouse that visually separates itself from the body by being painted entirely in black. The minimalist styling Infiniti says it used for this vehicle is best seen from this angle. It has electric door handles that pop in and out to create an uninterrupted look all the way down the side of the SUV. Meanwhile, the massive wheels bring some visual pizazz to the whole package. TheyÂ’re machine-finished wheels with both black and red accents arcing through, and Infiniti says its design inspiration for them was wind turbines. And on the topic of paint, Infiniti says it developed a new hue called Akane for this concept. ItÂ’s difficult to tell in photos, but the six-layer paint glows in the sun in an attempt to mimic “a warm glowing red sunset as it transitions into a dark night sky.” Of course, in most conditions, itÂ’ll likely just look gray.