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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Autoblog sell-it-yourself highlight: 2013 Infiniti QX56

As Lincoln announces an all-new Navigator at this year's New York auto show, and General Motors' Arlington (Texas) plant runs 24/7 cranking out Tahoes, Yukons, and Escalades, Infiniti's big QX56/80 continues to gain fans in a great many upmarket zip codes. And its appeal – for those with an appreciation for Big Foot footprints – is obvious. Built atop Nissan's Patrol platform, the QX56 offers high levels of refinement with cubic yards of utility. Introduced by Nissan's Infiniti division in 2011, you would assume any inaugural bugs had been worked out by 2013, the QX's third model year. Power was supplied, in the press vernacular, by Nissan's proven 5.6-liter V8 producing 400 horsepower and 413 pound-feet of torque. A seven-speed automatic transmission was standard on all models, and while the additional speeds might suggest some semblance of efficiency, no one should confuse this big QX with a Toyota Prius. Our 'for sale' example, with 84,000 miles, represents above-average mileage for a 4-year old vehicle. But if those are largely highway miles in and around Madison, Mississippi, and service records are available, you shouldn't be too concerned. This is, with proper maintenance, a 200,000-mile platform, leaving you about 116,000 miles for your $37,000. And the 'ask' seems about $5,000 too dear; perhaps the seller will throw in a gas card. Related Video: Infiniti Car Buying Used Car Buying Ownership SUV Luxury

Infiniti to get Leaf-based electric sedan after all

Infiniti suffered a huge blow a few weeks ago when CEO Johan de Nysschen jumped ship after two years on the job to take the helm at Cadillac. As boss, he spearheaded change within the Japanese luxury brand and was among the biggest champions of the Q50 Eau Rouge. However, the company is far from sunk. Plans put in place prior to de Nysschen leaving are still on the table, according to Nissan product planner Andy Palmer to Automotive News, and that could mean a rosy future for the once AWOL LE sedan (pictured above) and other models.
Back in 2012, Infiniti promised that it would have the LE on the market as a premium electric sedan by 2014. It was supposed to share the battery pack with the Nissan Leaf but with a more powerful, 134-horsepower motor. But have you seen one on the road recently? The luxury EV was eventually shelved, but de Nysschen pledged the idea wasn't dead. Maybe now is a better time for it. According to Automotive News, the LE is rescheduled to launch in 2017 or 2018. The latest version would use the Leaf platform but with a more potent, next-gen battery to give it a range over 90 miles.
Of course, the LE isn't the only thing on the way from Infiniti; it also appears to be planning a two-pronged approach for small cars. Palmer recently tweeted that the company would build the forthcoming Q30 hatchback and QX30 crossover in the UK in 2015. Additionally, the automaker is firing up a new joint venture factory in Mexico with Mercedes-Benz; building compact models there starting in 2017. According Automotive News, the Mexican-built models will be more US-focused while the UK-built ones will appeal more to Europeans.