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Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Infiniti Q50 BTCC ready to race

A few months ago, Infiniti announced it would field its Q50 sedan (or a racing derivative thereof) in the British Touring Car Championship, and now the Japanese automaker has revealed the tin-top racer in its final form as it prepares to roll onto the grid. Like the rest of the BTCC field, the Q50 racer is based on the series Next Generation Touring Car (NGTC) regulations. That means it's based on the production model, and not on a control chassis (like the one you'd find in NASCAR) done up to look like the showroom version. It also means a 2.0-liter turbocharged engine driving upwards of 300 horsepower through an Xtrac six-speed sequential gearbox with AP Racing clutch, throttle by wire and the manufacturer's choice of front- or rear-wheel drive, the latter of which we assume Infiniti has chosen for its touring car. Two examples of the Q50 BTCC will be fielded by Infiniti Support Our Paras Racing, a non-profit venture with proceeds (assuming there are any) going towards the British paratroopers' charity. The team is being run by Derek Palmer Sr, whose son Derek Jr will drive one, with the other piloted by Richard Hawken, and injured paratroopers filling out the pit crew and support staff. The Infiniti Q50 BTCC will be showcased on the Dunlop stand at the Autosport International show in Birmingham this weekend. NEW Q50 BTCC LIVERY AT AUTOSPORT INTERNATIONAL SHOW Wednesday, 7 January 2015 The recently announced 'Infiniti Support Our Paras Racing' team, which will contest the Dunlop British Touring Car Championship this season, will unveil a new livery for its two NGTC Infiniti Q50 race cars at the Autosport International Show in Birmingham later this week. The new livery on the Q50, being displayed on the Dunlop stand, has been designed by Infiniti's own design team in Paddington London, further enhancing the ongoing partnership of Infiniti with the Mallory Park-based team, which will employ injured ex-Paratroopers to prepare both race cars. Simon Cox, Infiniti Design Director from Infiniti Design London, said "The new Q50 race car livery was developed to contrast against the traditional branding schemes normally associated with the BTCC grid. However, it still retains a high level of visibility, reflecting both the dynamic qualities of the Infiniti Brand along with the performance and striking contours of the Q50 road car.

Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."