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Infiniti readies Juke-based ESQ crossover specifically for China

When most luxury automakers started getting into SUVs and crossovers, they started at with the largest models, but have gradually been getting smaller. Think Lexus and the LX, Audi and the Q7, or BMW and the X5, and you'll see what we mean, because each of them has been steadily downsizing its crossovers ever since. But Infiniti is going even smaller. At least, in China, anyway.
That's where the luxury marque from Nissan will soon be offering the new Infiniti ESQ. The smallest of Infiniti crossovers has been developed in China, exclusively for the Chinese market to meet Chinese tastes. It shares its underpinnings with the Nissan Juke, but instead of starting with the base model, Infiniti China has started with the more potent Juke Nismo - complete with 1.6-liter turbo four producing 197 horsepower - and added on premium accoutrements. The exterior that appears to be differentiated by a new grille and wheels, featuring the ESQ logo instead of Infiniti's, but the same quirky styling that sets the Juke apart. Though all we can of the interior is the steering wheel, you can bet that Infiniti gave the ESQ a more luxurious cabin space, too.
Infiniti's global communications manager Stefan Wienmann told Autoblog that the company is "expanding [its] portfolio not only globally but also specifically in China," adding the ESQ to a market-specific lineup that includes long-wheelbase versions of the Q50 sedan and QX50 crossover. "We see specific sales opportunities in this segment," explains Wienmann, adding that a targeted project like the ESQ "also enables us to gain experience in positioning a new premium model to the 'new millennials', a customer group that is very important to us."

Infiniti's Palmer announces QX30 small crossover production

The name of the game these days in the luxury marketplace is premium compacts. BMW has the 1 Series and 2 Series, Mercedes the A-Class, B-Class, CLA and GLA, Audi has the A1 and A3, even Lexus has the CT 200h. Among the last to get in on the action is Infiniti, but that's all about to change.
Nissan's luxury brand has been working towards a premium compact for some time, revealing the Q30 concept at the Frankfurt Motor Show last year and signing a new deal with Daimler to help develop and produce it. Now it seems that both it and a crossover version have been approved for production.
The news comes from Andy Palmer, Nissan's UK-based COO, chairman of Infiniti and one of the company's top executives under CEO Carlos Ghosn. Late last week Palmer tweeted the following:

4 ways Infiniti’s Q Inspiration concept bridges present and future

Infiniti's new Q Inspiration concept is a striking fastback sedan that the company says reflects an inflection point for both the luxury brand and the broader auto industry itself. It represents a bridge between technologies. That's true in the literal sense; it employs Infiniti's new variable compression turbocharged engine technology, which provides performance features while maximizing efficiency, and bridges the gap to more advanced powertrains. It also features Nissan's ProPilot semi-autonomous driving technology. But it's also true for the concept car's design, which Infiniti says provides a simple, elegant solution to complex technological questions — offering a palate cleanser, if you will, for the complicated technologies hidden beneath the gleaming surfaces. Oddly enough, the futuristic-looking Q Inspiration owes a debt of gratitude to the Prototype 9, the concept based on a 1940s-style grand prix car that Infiniti released last year. Alfonso Albaisa, Infiniti's senior vice president for global design, said that project became "a kind of a blank canvas for us to play with" and allowed for new discovery and expression with minimal brush strokes. It also led designers back to Ma, the Japanese concept of mastery of empty space. We spoke with Albaisa about how the concept's design echoes the theme of bridging the present and future. 1. The cabin's forward proportion and roominess Using the space-efficient VC-Turbo engine gave the designers space to shift the cabin forward and move the A-pillars back, creating a more centered and elongated cabin, with maximum headroom. The interior is clean, with orange and black leather with orange accents and backlit birch wood accents. The center console is floating, providing seamless connectivity to technology and hiding mechanical elements. Albaisa says it's the first manifestation of Infiniti's new form language for an era of advanced powertrain and future technologies. 2. The grille In what Albaisa describes as "a little bit of an accident" and "kind of tongue-in-cheek," the Q Inspiration's grille is a kind of trompe l'oeuil phenomenon. From directly in front, you can see the small fins, but viewed from the side, they disappear. So much so that Albaisa said he was initially fooled. "From a functional point of view, we need to breathe," he said. "But I think in the future, where there'll be a lot different types of technology, probably the car can breathe less. So we don't need that dominating big open mouth.