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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Infiniti QX Inspiration Concept SUV may be the most Japanese thing in Detroit

Infiniti is following up its Q Inspiration Concept from the Detroit Auto Show last year with a QX Inspiration Concept for 2019. Unlike the Q Inspiration from last year ( VC-Turbo engine), this one is fully electric. That said, it does sport a similar design language. This QX concept is meant to preview an upcoming midsize electric Infiniti SUV. Since it's powered by an electric powertrain, there's no need for a grille. Infiniti decided to take the opportunity to spell its name out in big and bold letters across the bow instead. The proportions are obviously concept-car-like with a high beltline and squashed rear-end. Straight lines and muscular curves accentuate the car's stance nearly everywhere you look — somehow we still didn't escape the plastic wheel arches breaking up the pretty white paint and surrounding the 22-inch wheels. Related: Infiniti QX Inspiration fails to drive onstage at Detroit Auto Show reveal Etchings on the razor-thin headlamps and throughout the car are designed to look as though lasers did the work. Infiniti emphasizes that it used Japanese "Ma" styling, which puts an emphasis on negative space. Take a look through the photos yourself to see if you think Infiniti succeeded at utilizing the design mantra of "white space" on this SUV. One neat feature you'll easily be able to decipher on the exterior is the use of Japanese red cedar slats on the roof. You can see straight out of the car from inside, and it offers a bit of contrast color-wise. A lot of the magic is contained in the interior of the QX Inspiration, though. The first thing you'll see is the pillar-to-pillar screen that's finished in gold-tinted glass. Remind anyone of Byton? As if that wasn't enough screen, Infiniti also put a screen in the square steering wheel, too. The center console is made using marble, extending all the way back to the rear seats. White, suede rhombus panels serve as the Infiniti's floor that also features gold inlays. Infiniti takes advantage of the electric car benefit of a flat floor for extra interior space — the battery sits low under it. Infiniti QX Inspiration Concept View 24 Photos It also uses the popular concept-car trick of rotating seats to make ingress and egress easier. The same tech was revered in the 1960s. Infiniti says it intentionally left out any technology from the backseat so as to give the cabin a more natural and authentic appearance in pursuing the Japanese appreciation of nature and craftsmanship.

Infiniti QX Inspiration crossover EV is another step toward a grille-less future

Infiniti has released its first image of its Detroit Auto Show concept car, and unsurprisingly, it's electric, and it's a crossover. Also, just as Nissan's design vice president hinted at last year, it pushes the design ideas of the Q Inspiration sedan concept a little farther, and in an arguably more controversial direction. Whereas the Q Inspiration concept had a mostly closed off grille with only a few openings, it was also still set back in a clear grille design. The QX Inspiration concept leaves the entire front end perfectly flush. There are still hints of a grille with metallic trim at the top and bottom that suggest a classic Infiniti grille shape, and the badge and logo float in the middle to further the idea. It's an interesting idea, but the ideas of having a grille and going without seem to be a bit at odds, and the result is a bulbous, flabby nose that doesn't flatter either design philosophy. We suppose it could be worse, though, and it may look better in person. What we don't question is the product type. An electric crossover seems like the exact vehicle the car market is looking for. Infiniti hasn't gone into detail about powertrain specifics besides it using electricity and that it previews future electric platforms. Nissan's design V.P. noted that the company will be introducing more full electric vehicles, and this concept could feature an e-Power series hybrid powertrain in which the gas engine mostly exists as a generator. So it's possible that a future Infiniti crossover EV could be offered in full electric and range-extender variants. We'll have more information and photos when the QX Inspiration makes its official debut at the Detroit Auto Show on January 14. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.