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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti to offer pair of designer Q50 sedans on Gilt.com

As Infiniti continues to roll out its 2014 Q50, the luxury branch of Nissan is looking to the online luxury purveyors at Gilt to move a couple of special editions of the new luxury sedan. Infiniti has teamed with designers Thom Browne and Zac Posen to create a pair of unique Q50 models, as part of the sale.
The exterior of Browne's car is finished in nearly reflective chrome. Now, we'd love to hold that against him (it's a bit too Bieber), but we think the interior that includes the designer's signature red, white and blue stripes and sterling silver accents is a bit classier. Posen's Q50 is more subdued, with a shades that seem to blend into each other. This ombré look starts in a light silver matte up front before terminating in a glossy, dark gray in back. We know plenty about the appearance of these two cars, but we're kind of in the dark about which powertrain they feature.
Rather than just throw these up on the web and pocket the profits, Infiniti is doing it right. It'll donate proceeds from each car's $75,000 sale price to St. Jude Children's Research Hospital. As for the people that shell out $75K for the unique Q50s? Not only will they get a new vehicle, but they'll be gifted a $10,000 shopping spree on Gilt, along with a "style consultation."

Infiniti spruces up the Q50 for 2018

Though overshadowed by the literally larger QX80 Monograph SUV concept, Infiniti's revised 2018 Q50 still made an appearance at the stand in New York. It joins a long list of cars including the Acura TLX, Hyundai Sonata, Mitsubishi Outlander Sport, VW Golf, and Toyota Sienna and Yaris that all went under the knife for the show. The Infiniti Q50's update may be one of the most mild, though, as it only consisted of cosmetic changes. Up front, the grille has been enlarged and given more prominent swoops at each corner. On the S version, sharp creases appear on either side of the primary grille and descend down to the lower, center grille. The outboard grilles of the front bumper have changed shape, too, and they now feature contrasting black plastic trim. The standard Q50 has a new bumper, as well, and though less aggressive than the S version, it still looks sporty with a more pronounced chin spoiler. Both iterations of the 2018 Q50 share the same tail end. The main change is in the rear bumper. A center diffuser has now appeared at the base. The contour of the diffuser is echoed by two creases in the bumper at progressively higher points. On the S model, the panel between the diffuser and the first crease is painted black, and the diffuser is painted in the body color. The standard model's entire bumper is painted in body color, and the diffuser looks to be a more muted black or gray. Inside, even fewer changes have been made. A new steering wheel with reshaped thumb grips is now included. Infiniti also added new stitching to the instrument panel cover and leather shift knob. You'll be able to examine all of these changes up close at an Infiniti dealer this summer when the cars arrive. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.