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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Red Bull keeps 2015 RB11 F1 challenger under wraps [UPDATE]

UPDATE: A previous version of this post suggested that Daniil Kvyat drove for Red Bull last year, when he actually drove for its affiliate team Toro Rosso. The text below has been updated with the correct information. This season will be one of new beginnings for Red Bull Racing. It's the first time in three years that it's not returning to the Formula One grid as defending champions, and without a world champion at the helm. But return it will to fight to regain its title, and this is the car with which it intends to do so. Revealed ahead of the season's first test session in Jerez this weekend, the new RB11 is wearing a bold camouflage "testing livery" of the type we're more accustomed to seeing on road-going prototype than on a racing car. Expect it to be replaced by the familiar blue, red and yellow by the time the season kicks off in Melbourne next month. Though the camouflage may keep certain aero developments disguised (if not altogether hidden) from the prying eyes of its rivals, the sloping nose mandated by the new regulations is plain to see. Otherwise the new RB11 is likely more of an evolution rather than a revolutionary clean-sheet redesign over the RB10 that returning hot-shoe Daniel Ricciardo drove last year, to be joined this season by Daniil Kvyat, who's been promoted from Toro Rosso to replace departing four-time champion Sebastian Vettel. Whether they can succeed, however, will largely depend on the engine. Red Bull has emerged as the primary partner for engine supplier Renault (sister company to the team's title sponsor Infiniti). In fact, after Lotus switched to Mercedes (and assuming Caterham doesn't make it back to the grid), Red Bull and its sister team Toro Rosso will be the only teams running Renault engines this season. The team says it has worked closer than ever with the French automaker to develop the Renault power unit, but chances are slim that they'll be able to catch up to Mercedes given the restrictions on engine development. If anyone can catch the Silver Arrows, though, it'll surely be Red Bull – the only other team to win a grand prix last season. THE RB11 REVEALED After an intensely busy off-season, Infiniti Red Bull's Racing's 2015 Formula One car, the RB11, has hit the track and begun testing at the Circuito de Jerez in Spain ahead of the new season.

Infiniti to offer pair of designer Q50 sedans on Gilt.com

As Infiniti continues to roll out its 2014 Q50, the luxury branch of Nissan is looking to the online luxury purveyors at Gilt to move a couple of special editions of the new luxury sedan. Infiniti has teamed with designers Thom Browne and Zac Posen to create a pair of unique Q50 models, as part of the sale.
The exterior of Browne's car is finished in nearly reflective chrome. Now, we'd love to hold that against him (it's a bit too Bieber), but we think the interior that includes the designer's signature red, white and blue stripes and sterling silver accents is a bit classier. Posen's Q50 is more subdued, with a shades that seem to blend into each other. This ombré look starts in a light silver matte up front before terminating in a glossy, dark gray in back. We know plenty about the appearance of these two cars, but we're kind of in the dark about which powertrain they feature.
Rather than just throw these up on the web and pocket the profits, Infiniti is doing it right. It'll donate proceeds from each car's $75,000 sale price to St. Jude Children's Research Hospital. As for the people that shell out $75K for the unique Q50s? Not only will they get a new vehicle, but they'll be gifted a $10,000 shopping spree on Gilt, along with a "style consultation."