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2022 Infiniti QX60 to get 295-HP V6, dump CVT for nine-speed auto

Infiniti confirmed Thursday that its redesigned QX60 will ditch its CVT in favor of a newer nine-speed automatic, following its platform cousin, the 2022 Nissan Pathfinder, in adopting an updated powertrain. Though not officially revealed, it should look mostly identical to the QX60 Monograph concept in these photos.  Putting this powertrain in Infiniti's midsize crossover really shouldn't be much of a surprise. Thanks to Nissan, we've already gotten a sneak peak at it care of the 2022 Pathfinder, which will employ the ZF nine-speed paired to the same 3.5-liter V6. The engine is tuned for an extra 11 horsepower (295 vs. 284) in the Infiniti, but we don't expect significant differences between the two when it comes to their fundamentals. Infiniti hasn't yet confirmed whether the QX60 will be offered in both front- and all-wheel-drive configurations, but we have no reason to believe otherwise. The Pathfinder is offered with front-wheel drive standard or an optional, redesigned all-wheel-drive system. It’s a new direct coupling design that can send 50% of available torque to the rear wheels, which Nissan says improves off-road performance. For Infiniti, we expect tuning centered around performance and refinement.  The ZF nine-speed isn't our favorite transmission. Its compact design makes it convenient for all-wheel-drive applications, but its on-road calibration leaves quite a bit to be desired, and many vehicles we've tested with that gearbox have disappointed us with their lack of ultimate refinement and responsiveness. That said, it's still probably an improvement over the CVT, which often seems to merely convert gasoline into unpleasant noises.  "The upcoming, all-new 2022 Infiniti QX60 embraces the tenets of what our brand stands for," said Infiniti Chairman Peyman Kargar in the company's announcement. "Teams from Japan and the U.S. have worked tirelessly to bring the new QX60 to customers as our most refined and advanced three-row crossover yet. The QX60 is a foundation for Infiniti and will bring to life our core philosophies. WeÂ’ll have more to talk about soon, so watch this space." Infiniti promises to formally introduce the 2022 QX60 later this year.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.