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Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.

2019 Infiniti QX50 gets fancy-pants Autograph interior

The 2019 Infiniti QX50 has primarily garnered attention around car enthusiast circles for its variable compression engine. It's a marvel of engineering that uniquely changes its compression ratio to maximize power and fuel efficiency. It can also switch between Atkinson and regular combustion cycles, utilize multi-point or direct injection, it's turbocharged, and even features an electric motor that controls the variable compression ratio. Nifty stuff, but it seems likely that all that technobabble will make the average buyer of Infiniti's new compact SUV go crosseyed. It may not even be mentioned. "It has an engine? Great, let me see the inside." Well, dear car shopper who doesn't give a hoot about the greasy bits, have we got a bit of QX50 news for you. Infiniti has announced the QX50 Autograph package, a special $2,000 option with a seriously upgraded interior. Fancier materials and unique color schemes were selected, drawing inspiration from luxury beach resorts and being awfully similar to those found in the latest Pantone Fashion Color Trend Report. It's probably best to turn things over to the press release at this point. "Starting with warmer color tones, the rich chocolate brown replicates wood applications in the (beach) resort and the surrounding trees, followed by a creamy off-white representing the sand on a beach. The highlights of a cooler dark navy blue on the center console, reminiscent of ocean water, strike the proper balance between warm and cool, creating a comfortable, yet invigorating environment." Have you gone crosseyed? Well, now you know how it feels when describing the greasy bits to a non car person. Those cream, brown and blue bits are the Pantone colors, which, respectively, are known as "Coconut Milk," "Emperador" and "Sailor Blue." In the QX50, the Sailor Blue-esque blue is applied to the center console, dash and doors in Ultrasuede. The Emperadorish brown is on the steering wheel, leather-wrapped dash top and doors, outer portions of the seats and the lower door portions. Coconut Milk is indicative of the creamy dash color and the seat leather, which is diamond-quilted and contrast-stitched. There's also open-pore wood trim. Though I made light of this, the QX50 Autograph interior is actually quite striking. As Infiniti points out, consumers are starting to embrace color, which is worth celebrating. Give me Coconut Milk, Emperador and Sailor Blue over beige, grey and black any day.

2024 Infiniti Q50 prices up $475, start at $44,200

The Infiniti Q50, like some small geologic formation, carries its graceful, aged sculpture into 2024 fearless and unchanged. Whereas in 2023 Infiniti added a new interior color, included Infiniti Premium Care, and increased prices, 2024 only sees higher prices. MSRPs are up $400 and the destination charge rises $75 to $1,150, for an additional premium of $475. Starting sums including destination are:  Q50 Luxe: $44,200  Q50 Sensory: $49,900 Q50 Red Sport 400: $58,050  Every Q50 is powered by a twin-turbo 3.0-liter V6, the Luxe and Sensory trims making 300 horsepower and 295 pound-feet of torque, the Red Sport 400 making the eponymous 400 hp and 350 lb-ft. As standard, all send their power to the rear axle through a seven-speed automatic. Sending power to the front axle adds $2,000.  The Black Opal Edition Package that we expected to be of limited supply returns for 2024. Its black opal iridescent paint job shifts from black to blue to green to purple depending on the light and viewing angle. The paint is matched with satin black badging and an exposed carbon fiber trunk spoiler, adding $2,200 to the price of the sole trim it's available on, the Q50 Red Sport 400. The package traces its lineage to the legendary iridescent Midnight Purple II, a color introduced on the R34 Nissan Skyline GT-R in 1998, and counts recent reboots elsewhere in the Nissan range with the 2014 GT-R with a Midnight Opal paint job and the 2022 GT-R T-spec in Midnight Purple.    It's understandable that a brand built on premium and sporty offerings doesn't want to give up its last unabashedly sporty offering, but this seems like a natural time to again wonder what is the endgame for the Q50, the final car in Infiniti's U.S. lineup. Automotive News reported over the summer that Infiniti showed its U.S. dealers a fastback sedan called a "striking evolution" of the Q70 boasting a longer wheelbase and shorter overhangs, a full-width headlight and taillight, and a "sporty and Porsche-like" rear end. That's anticipated in 2026. Maybe then the Q50 will be allowed to go off somewhere and rest.