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Infiniti Q50 Eau Rouge Concept could be something special

With one of Infiniti's chief goals being to adopt a less US-centric product lineup and burnish its standing on the global stage, Nissan's premium outpost will have to get serious about enhancing its offerings' performance and image credentials if it wants to take on the Germans model for model. It dabbled with the idea when it launched its Infiniti Performance Line (IPL), but its sole emissary to this point, the G37 IPL, offered little in the way of actual enhanced performance, focusing instead on visuals and a hefty price tag. This just-revealed Q50 Eau Rouge Concept suggests Infiniti is starting to get the message. Based on the cooking Q50, the Eau Rouge concept features both enhanced visuals courtesy of much more aggressive (and 20-millimeter-wider) carbon fiber bodywork inspired by the company's RB9 Formula One car and an improved stance thanks to a lowered, firmed suspension. As for what's lurking underhood this Detroit Auto Show star, that may be as much a theoretical at this point as anything else, but Infiniti president Johan de Nysschen offers a hint: "If we built this car I would expect it to feature over 500 horsepower and 600 pound-feet of torque," power arrived at via "a big personality, V-cylinder engine with forced induction." Johan, that sounds like a fine place to start. Infiniti Q50 Eau Rouge: Muscular, purposeful, refined - Q50 Eau Rouge concept provides a glimpse of Infiniti's design prowess for high-performance vehicles - Exterior features Infiniti Red Bull Racing Formula One design influences - Q50 Eau Rouge hints at future powerful product line Detroit / Hong Kong – The Infiniti Q50 Eau Rouge, revealed at the 2014 NAIAS Detroit Motor Show, is a concept car that expresses Infiniti's design vision of a high-performance Q50 premium sports sedan. The Q50 Eau Rouge embodies the arresting design features of the Q50 premium sports sedan – infused with the enticing spirit of Formula One. Featuring bespoke aerodynamic carbon fiber bodywork, Q50 Eau Rouge is lower and wider, possessing genuine road presence. This striking design is inspired by muscularity, aerodynamics, refinement, and understated power. "If we built this car I would expect it to feature over 500hp and 600lb/ft of torque. Through our various alliance partners we have access to a range of engines featuring this performance capability which, with a fair amount of engineering effort, can be developed to exhibit Infiniti character and accommodated within the Q50 engine bay.

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live

Infiniti moves to trademark Eau Rouge

With Formula One taking to Belgium and the famous Spa-Francorchamps circuit this weekend - boasting a reputation as one of the most beautiful courses on the calendar - all eyes will likely be on the tricky Eau Rouge corner, which challenges drivers' high-speed car control over a rolling, tree-lined hill. Infiniti played on the turn's iconic legacy for its ruby red Q50 Eau Rouge concept, and now the brand hopes to trademark the famous racing name so it can keep using it for a potential production version.
In January, the company filed for a trademark on Eau Rouge for "Automobiles and their structural parts; Fuel cell automobiles and their structural parts; Concept cars" with the US Patent and Trademark Office. According to Bloomberg, the application is still under consideration and not yet a guarantee. It's possible that the track could attempt to block the automaker from earning rights to the name. Alternatively, a trademark lawyer tells Bloomberg that the two of them could also strike a deal where Infiniti would pay a small amount for each car sold bearing the title, which could give Spa a bit of extra money in the bank.
Regardless of the name, a vehicle like the Eau Rouge is something enthusiasts have been wanting for years. It combines a modified, 560-horsepower version of the engine from the Nissan GT-R into a four-door sedan covered in aggressive, carbon fiber aerodynamic parts.