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2021 Infiniti QX50 adds new features and a blacked-out appearance package

The 2021 Infiniti QX50 is out, and Infiniti has made a couple changes of note. Most of them are equipment related, but the luxury crossover’s price is going up this year, too. A base QX50 Pure is $700 more expensive this for 2021, with the new total being $38,975. That gets you the front-wheel-drive model. If you want all-wheel drive, thatÂ’ll be another $2,000. For your extra coin, Infiniti has added a Wi-Fi hotspot, acoustic laminated front side glass, rear seat-mounted side-impact airbags and a new automatic emergency call system for when the vehicle is involved in a collision. All those features are standard across every QX50. More features are also added to the $42,525 Luxe trim as standard equipment. You now get heated front seats and ProPilot Assist. ThereÂ’s also a new $1,200 Appearance Package that is exclusively available on this trim. It adds 20-inch black-painted wheels, black mirror caps, black mesh grille, dark chrome exterior accents and a graphite headliner. Photos of this package can be seen in the monochromatic montage below. The price increases can be seen across the whole line. Even the Autograph (top trim) is up by $350 this year to $55,225. Tiny equipment bumps come along with these price increases. For example, the Essential trim adds the head-up display for no cost, and the Autograph trim adds InfinitiÂ’s Direct Adaptive Steering system. The 2021 QX50 is in dealers and on sale now. Related Video:

Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2014 Infiniti Q50's novel drive-by-wire steering system recalled

The gradual replacement of mechanical components in automobiles with electronic systems brings with it definite advantages, but also poses certain potential dangers. Just think of the inevitable problems you've encountered with the computer on which you're reading these words and you'll know what we mean. But a computer crashing isn't as problematic as your car going on the fritz when its electronic systems fail.
That's what Infiniti is being reminded of with its new drive-by-wire electronic steering system. The Japanese automaker developed and installed the Direct Adaptive Steering System in its new Q50 sedan, but a small number of those cars on the road are now being recalled due to that system.
According to the National Highway Traffic Safety Administration, on a small number of examples, the Q50's optional by-wire system may fail if the temperature in the engine compartment drops below freezing. There's a backup mechanical setup in place should the electronic system fail, but NHTSA says that the backup system may also fail to engage in time to avoid a crash.